Indian spirits company Tilaknagar has launched its first premium brandy, Monarch Legacy Edition.
According to The Brand Champions 2024 report, Tilaknagar has helped Mansion House Brandy become the world’s best-selling brandy in 2023, shifting 8.3 million 9-litre cases.
The company claims Monarch is “the only luxurious 100% pure grape brandy blended with French and Indian grape spirits.”
The distillery is located in Srirampur, near India’s wine capital Nashik, and has been directed by the Dahanukar family for almost a century.
This expression is created using Indian grape spirits from the Sahyadri region of Maharashtra, distilled using coal-fired copper pot stills, and aged for up to eight years in French oak barrels.
The warm climate of Maharashtra is said to “enhance the extraction of subtle flavors” during ripening.
Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries, said, “Brandy is the second most consumed spirit category in India but remains under-recognized in the luxury segment.” .
“As a leader in the brandy industry with decades of experience and many successful brands, we wanted to redefine this perception.
“The launch of Monarch marks a bold step towards elevating Indian brandies to global benchmarks and reflects the remarkable success of Indian whiskey and gin on the global stage.”
The bottle is a round decanter with an intricate pattern of radial ridges fanning out from the center, inspired by the royal chalice. It is also housed in a box depicting an ancient emperor.
“Monarch embodies a sense of royalty and sophistication and we wanted to embody that with this luxurious brandy,” added Ahmed Rahimtoullah, Chief Marketing Officer, Tilaknagar.
“As Indian consumers increasingly seek sophisticated drinking experiences, we expect brandy to grow in popularity as a clean pour and within an evolving cocktail culture. It is built to embrace this change with an aim to redefine and expand its appeal across India and the world.”
Monarch Legacy is bottled at 42.8% ABV and priced at INR 6,750 (US$80).
Related news
Emma Watson designs festive Rene packaging
Bushmills adds 26-year-old to Prestige Collection
Teeling launches Christmas badges for travel retailers
