Luxury packaging experts, Hunter Luxury, have launched the sophisticated Astro Advent Marketing collection, three branded solutions that put the joy of gifting at their heart.
Featuring a calendar-like chest, travel bag and foldable wash bag, this innovative new range offers discerning brands a luxurious and versatile gifting solution all year round. The range serves as a customizable “off-the-shelf” foundation that allows brand customers to express their unique personality while keeping production costs down.
Born from Hunter Luxury’s creative and sustainability commitment, the range includes three luxurious products.
24 Days of Advent Chest: Folding Box Board (FBB) carton contains 24 meticulously crafted folding boxes, creating a classic Advent experience with a contemporary flair for any time of the year.
24 Days of Advent Travel Bag: An elegant recycled nylon bag with detachable straps and containing 24 foldable boxes, it combines travel trends with luxury gift packaging.
12 Days of Advent Foldable Wash Bag: A premium hanging wash bag made from woven paper material with recycled nylon lining, holds 12 foldable boxes.
“The name ‘Astro’ comes from the Latin word for star, and we believe gifting should make everyone feel like a star. The Astro Advent Marketing Collection embodies our thoughtful and careful approach to luxury gift packaging,” said Mandy Bocker, product inspiration manager at Hunter Luxury.
“Our main driver throughout development was to move away from the idea that gift-giving is seasonal – consumers don’t think that way, so there’s no reason for brands to think that way. So we’ve created a range that goes beyond the traditional Christmas advent calendar, giving customers the flexibility to create memorable unboxing experiences for different occasions throughout the year.”
The collection answers a need in the market by offering versatile, eco-conscious gift packaging solutions that cater to modern consumer preferences. Each product in the range has been carefully designed with sustainability in mind, incorporating recyclable materials and reusable components without compromising on luxury feel.
“Each piece in the Astro Advent marketing collection has been meticulously designed to be visually striking and functionally versatile,” added Mandy. “While we typically focus on bespoke solutions, with this product line we are introducing a standardised product line that can be easily customised and built to suit any occasion. The possibilities are endless and of course there are great cost benefits for our customers. From Mother’s Day to Valentine’s Day, these packs can be customised to suit any brand’s unique vision, helping to create a deeper connection with customers.”
Hunter Luxury’s commitment to innovation is evident in the collection’s adaptable design: the number and configuration of boxes within each product can be customized to suit specific brand requirements, offering a level of personalization that sets this collection apart in the luxury packaging and gifting market.
The Astro Advent Marketing collection further strengthens Hunter Luxury’s leading position as discerning consumers seek sustainable yet premium packaging options.
If you would like to find out more about how Hunter Luxury can revitalize your brand, contact our team. [[email protected]]