Marfa Stance, the premium British modular outerwear brand, has officially returned to New York City with the opening of not one, but two pop-up stores.
The first of two pop-up stores will be located at the brand’s flagship store on the Upper East Side, running from September 18th to December 29th, and will be accompanied by a reopening in Downtown TriBeCa, which will be open from September 18th to October 31st.
“Opening two stores in our adopted home of New York marks a monumental moment for Marfa Stans. Despite being a brand founded and designed in the UK, we have an incredible community and fanbase in the US, so New York was the perfect choice to expand our retail footprint across the ocean,” Marfa Stans founder Georgia Danto said in a statement.
“The reopening of our hugely well-received TriBeCa store follows the success of the pop-up stores we’ve hosted in the space since 2021. While the Upper East Side is a new location for us, we feel incredibly fortunate to have retail locations in both Uptown and Downtown New York. Both stores will be carefully curated with an exclusive edit of products, providing a different experience for the community in both locations.”
Founded by Georgia Danto, Marfa Stance aims to redefine traditional fashion by creating pieces that are upgraded, not discarded. The brand offers a modular wardrobe and ongoing collection of Italian-made garments and adaptable accessories for all-season functionality, offering superior versatility through innovative layering options.
Offering customers a variety of options to choose from, including removable hoods, collars and liners, the pieces are designed to be mixed and matched season after season, rather than on sale.
“Our community is what makes Marfa Stance special, so we knew how important it was to have a physical presence so customers could meet our team in person and design their own unique creations,” Dant added in a statement. “We can’t wait to see familiar faces and welcome new friends through our doors, and we’re currently planning a lineup of in-store events featuring our founders and special guests.”
Joining other boutique stores in the Upper East Side and TriBeCa neighborhoods, Marfa Stance pop-up stores are located at 23 East 67th Street and 72 Warren Street, respectively.