Unlock’s 19 condition-specific HRAs are designed to drive operational efficiencies across key service lines and facilitate patient acquisition and retention strategies.
NASHVILLE, Tenn. , Sept. 23, 2024 /PRNewswire/ — Unlock Health, a high-tech growth platform for health systems, hospitals, provider groups and treatment center facilities, today announced the release of its Advanced Health Risk Assessment (HRA) Suite. This first-of-its-kind HRA suite includes 19 medical condition-specific assessments designed to help healthcare marketing leaders leverage first-party data to create more customized marketing campaigns, drive operational efficiencies and support their organization’s growth.
Complex privacy and data regulations leave provider organizations with significant gaps in patient population data, making it difficult to reach the communities that benefit most from early intervention. From joint pain and heart health to diabetes and sleep apnea, condition-specific assessments are designed to deliver rich, contextualized patient insights to better stratify health risk, support follow-up and engage at-risk patients in care. For patients and their families, Unlock HRA uses up-to-date screening and health advice data to assess individual risk and provide the education and information to make more informed decisions about their care.
Feedback from Franciscan Health, an early adopter of Unlock HRA, has demonstrated significant impact, creating a new model for how other organizations can leverage HRA to drive growth in their service lines: In 2023, Franciscan Health completed more than 3,400 assessments, consistently exceeding benchmark completion rates.
“With condition-specific assessments such as heart, breast, lung, knee and hip, weight, sleep, colon and vascular, we can now reach a broader audience and more precisely customize our outreach,” said Kirsten Wachowski of Franciscan Health. “The insights gained from Unlock HRA will enable us to improve screening and follow-up, especially in specialties such as cardiac and pulmonary care, more effectively engage our communities with early intervention strategies and guide patients at the right time in their health journey.”
Unlock Health’s HITRUST, HIPAA compliant HRA features a modern, intuitive user interface that provides a seamless multi-channel experience for patients and provides healthcare organizations with analytical reporting tools to improve marketing efforts and increase patient engagement in their care. Unlock HRA also offers powerful integration with healthcare CRM and marketing automation systems for ongoing communications and nurturing campaigns.
“These are not your ordinary health risk assessment products. By combining the best-in-class capabilities of our traditional Medicom and HealthAware products with new features like custom questions and configurable CTAs, Unlock HRA sets a new standard for the industry,” said Dan Lavelle, chief product officer at Unlock Health. “Our HRAs maximize campaign performance while enhancing the security and compliance our clients expect from a HITRUST-certified product. Clients who have integrated Unlock HRA into their performance marketing have seen significant improvements in campaign performance and reduced their service line’s cost per acquisition by an average of 48%.”
To learn more about Unlock Heath HRA, visit https://go.unlockhealthnow.com/unlock-hras/
About Unlock Health
Unlock Health is a new kind of full-service agency that drives sustainable growth for healthcare organizations by seamlessly integrating marketing, technology and revenue strategies. From breakthrough campaigns to leading conversion models, we accelerate your go-to-market process and align your marketing spend with your business priorities. Headquartered in Nashville, Tennessee, Unlock Health is the largest marketing and advertising agency dedicated to healthcare providers and healthcare services in the United States, with a team of 328 professionals. Visit https://www.unlockhealthnow.com to join us in reimagining the future of healthcare.
SOURCE Unlock Health
Want your company news featured on PRNEWSWIRE.COM?
440,000+
Newsroom &
Influencer
9k+
Digital Media
Outlet
270,000+
journalist
Opt-in
