Luxury watch brand TAG Heuer celebrated the opening of its first Nashville store at The Mall at Green Hills with an A-list, invitation-only reception.
Known for its bold, contemporary design, the brand had been searching for a location for a store for years, and the 1,015-square-foot corner space next to Nordstrom, within view of the Apple Store, was just what they were looking for.
“We wanted to come to Nashville because we saw the potential there,” said Beatrice Goasglass, president of TAG Heuer Americas. “TAG Heuer is very strong in smaller cities where there is demand for luxury goods.”
Founded in 1860 by Edouard Heuer, TAG Heuer has a reputation for bold style that appeals to trendsetters and collectors alike. The brand has earned a unique following in both large and small markets, and its watches are highly sought after by athletes and sports enthusiasts for their renowned accuracy in timekeeping, durability that withstands heavy wear, and the variety of models offered.
“Our strength is our sporting spirit,” says Goasglass. “Performance, perseverance and the idea of pushing your limits is the future of TAG Heuer.”
IndyCar star Alexander Rossi, best known for winning the 100th Indianapolis 500 as a rookie, has been an ambassador for the brand since 2016.
“As any athlete will tell you, it’s incredible to be partnered with a brand that has such a long history in the sport that you’re involved in on the world stage,” Rossi said, adding that TAG Heuer successfully straddles the line between sportswear and luxury: “It’s luxury that you can wear anywhere.”
TAG Heuer is located at The Mall at Green Hills, 2126 Abbott Martin Road #128 and can be contacted at (615) 461-5266. For more information on TAG Heuer, click here.