LIV Golf’s Majestics Golf Club has announced a multi-year extension of its partnership with technology provider Seamless Digital, continuing to use dynamic displays integrated into the golf bags of team members Ian Poulter, Lee Westwood, Henrik Stenson and Sam Horsfield.
Since 2023, Majesticks GC has utilized seamless digital technology for sponsor activation, brand rotation, fan engagement and regular media content creation and messaging.
As the LIV Golf Team Championship gets underway in Dallas this weekend, Seamless Digital and Majesticks have announced new advanced capabilities generated by a live cloud connection and providing real-time content control, allowing displays to be dynamically altered during a round.
To showcase the feature, Majesticks GC will display live scores from the season-ending event’s Team Championship matches on the bag, giving fans at the event the opportunity to follow the players and see the latest scores in real time.
“We are delighted to extend our partnership with Seamless Digital. Over the past 12 months they have proven themselves to be a fantastic partner, continually innovating to deliver unique opportunities for sponsors, fans, players and teams,” said James Dunkley, Majestics GC Team Principal. “We have always been strong supporters of this technology which is revolutionising traditional branding in the sporting world and maximising commercial opportunities for new and existing partners.”
Ian Poulter, co-captain at Majestics GC, added: “We are thrilled to be the first to market with this new real-time feature showcasing live in-round scores during the Team Championship. Seamless Digital is changing the game with their digital advertising strategies and we’re incredibly proud to expand our partnership with them.”
Mark Turner, founder and CEO of Seamless Digital, said, “Majesticks GC has been a strong supporter of our technology and has provided valuable feedback that helps us continue to innovate and push the boundaries of golf technology. We are excited to continue our partnership with both Majesticks GC and LIV Golf.”
“They’ve been a great partner and we’re excited for the future. After a successful launch of our technology at IndyCar last weekend and expanding our footprint in the U.S., it’s a very exciting time for Seamless Digital.”