Home to renowned hotel brands such as The Ritz-Carlton, St. Regis Hotels & Resorts, Bvlgari Hotels & Resorts and JW Marriott, the Luxury Group is now offering once-in-a-lifetime travel opportunities to Sotheby’s clients around the world. These curated journeys are inspired by Sotheby’s luxury sales, which feature a range of coveted items for collectors across categories such as jewelry, fashion, watches and fine liquor. From art-inspired itineraries to exclusive experiences, the partnership demonstrates both brands’ shared dedication to reimagining luxury for a modern, cultured clientele.
“Hospitality is an art,” said George Hammer, global head, luxury marketing, Marriott International. “By blurring the lines between tangible and intangible luxury, Iconic Pieces. Extraordinary Experiences. brings together world-class travel and the world of collectible treasures to create transformative moments for our guests.”
To kick off the collaboration, the Luxury Group will offer Sotheby’s collectors bespoke travel experiences, allowing them to bid on exclusive itineraries through its online auction platform, Sotheby’s Shield. Highlights include “Whiskey Reverie,” hosted by The Ritz-Carlton, and “Alexander McQueen Discovery,” an experience by EDITION Hotels that explores the visionary designer’s legacy. These curated experiences reflect a unique blend of contemporary craftsmanship, tradition and luxury.
Additionally, the collaboration will feature exclusive masterclasses for VIPs from both brands, including a “Whiskey & Watches” event at The Ritz-Carlton New York Nomad, offering attendees an inside look at rare American whiskeys and luxury watch collections, followed by a jewelry masterclass at the newly reimagined St. Regis New York, showcasing Sotheby’s precious gemstones auction in the elegant surroundings of the hotel’s Presidential Suite.
Beyond these events, The Luxury Group and Sotheby’s are committed to inspiring the desire to travel through a collaborative content series: short videos showcasing the rich artistry of The Luxury Group’s hotels, the vibrant art scenes of global destinations and curated travel recommendations, all published across Sotheby’s platforms.
Eléonore Dethier, Head of Global Partnerships at Sotheby’s, expressed her excitement about this transformative partnership: “By combining Sotheby’s expertise in extraordinary collectibles with The Luxury Group’s world-class hospitality, we will set a new standard for luxury experiences. This collaboration celebrates the intersection of luxury, culture and hospitality, offering connoisseurs a unique opportunity to engage with Sotheby’s in a truly immersive way.”
Through this pioneering collaboration, The Luxury Group and Sotheby’s are redefining the meaning of the luxury experience, creating unforgettable journeys and offering exclusive access to the world’s most coveted treasures.