Mark Zuckerberg wore a Greubel Forsey Hand Made 1 watch in a Facebook video posted on Tuesday. Meta’s CEO had announced the end of the company’s fact-checking partnership in the US. Zuckerberg also wears Patek Philippe watches from other Swiss brands, De Bethune and De Bethune.
Meta CEO Mark Zuckerberg unveiled a new luxury watch on Tuesday while announcing the end of the company’s fact-checking partnership in the United States.
Zuckerberg’s watch, the Greubel Forsey Hand Made 1, costs over $900,000 and is completely assembled by hand. Greubel Forsey says on its website that Handmade 1 only makes two to three models a year.
“Hey everyone, I want to talk about something important today because it’s time to get back to our roots around free expression on Facebook and Instagram,” Zuckerberg said. He said in a video he posted with Handmade 1 on his neck. Facebook.
When asked about the video, Greubel Forsey CEO Michel Nydegger said Zuckerberg’s choice of watch was “a true recognition of today’s most traditional approach to fine watchmaking.” told Bloomberg.
According to the Greubel Forsey website, the Handmade 1 has 281 components, most of which are manufactured in-house by watchmakers.
Mehta and Greubel Forsey did not respond to requests for comment from Business Insider.
This isn’t the first time Zuckerberg has publicly expressed an interest in luxury watches.
In September, Zuckerberg wore a rose gold De Bethune DB25 Starry Varius during an interview on the business podcast Acquired. The watch is priced at approximately $90,000, according to a listing from watch retailers The 1916 Company and The Hour Glass.
Zuckerberg was also seen wearing a Patek Philippe Grand Complication Inline Perpetual Calendar 5236P-001 when he posted a selfie with his wife Priscilla Chan. According to Patek Philippe’s website, the watch costs $141,400.
Zuckerberg has expressed interest in watches to other business leaders. At Anant Ambani’s pre-wedding party in March, he expressed his admiration for Ambani’s Richard Mille watch.
“I never wanted to get a watch, but when I saw it, I thought watches are cool,” Zuckerberg told Ambani in a video that went viral on social media. ” he reportedly told Ambani.
New York image consultant Joseph Rosenfeld told BI in September that Zuckerberg’s “love of fine watches and casual luxury” signals a change in the meta CEO’s style and identity. .
“He’s stepping into a role where his appearance reflects his position as a technology innovator,” Rosenfeld said.
Zuckerberg’s penchant for expensive watches appears to be one aspect of a broader image change.
For example, the Meta chief ditched his gray T-shirt and hoodie in favor of a shearling jacket and gold chain instead.
But oversight aside, Zuckerberg’s announcement Tuesday will have far-reaching implications for Meta’s approach to content moderation.
Meta said it would replace its fact-checking partners with crowd-sourced moderation tools like Community Notes, which was used by X (formerly Twitter).
“We have seen this approach work in X, where the community is empowered to decide when a post is potentially misleading and requires more context. People with different perspectives decide what context is useful to other users,” Joel Kaplan, Meta’s chief international affairs officer, said in a blog post.
“We think this may be a better and less biased way to accomplish our original goal of providing information about what people are seeing,” Kaplan said. added.
