New York, March 12, 2025 – Yahoo Sports today announced its partnership with CLLCT to launch a comprehensive sports collector coverage destination. The Yahoo Sports website has a hub for written and video coverage created by CLLCT.
Yahoo Sports is partnering with sports card investors and Mantel to enhance coverage at the hub to provide additional video and newsletters.
Sam Farber, content head at Yahoo Sports, said: “This experience provides news, coverage and insight to avid collectors and sports fans.”
Cllct, a respected authority on Collectibles Culture and Lifestyle, created by Darren Rovell, distributes original reports, expert insights and unique storytelling at the hub. This includes coverage of sports auctions, cards, memorabilia news, trends, industry pioneer profiles, and exclusive video content. New collectors can learn the space through CLLCT’s regular FAQ and how-to series.
“This partnership represents a transformative moment for collectible culture,” said Darren Rovell, founder of CLLCT. “Working with Yahoo Sports, we amplify our ability to tell the stories that are most important to collectors, fans and brands, attracting a wide range of sports enthusiasts who are just discovering the incredible value and appeal of collective and collection-themed marketing.”
Sports Card Investor, a leading trading card content network and data platform founded by Geoff Wilson, offers a wide range of video content. This includes an analysis of this week’s hottest cards, email bags, card show video blogs, collector’s spotlight and Geoff Wilson Show interviews.
“I believe that sports cards hobby is the biggest hobby in the world,” said Jeff Wilson, founder of sports cards investor. “Our goal is to educate, entertain and inspire new collectors and veteran veterans as they build their collections and enjoy great communities. By partnering with Yahoo Sports, we have the opportunity to reach even more audiences and ensure that our hobbies continue to grow.”
Mantel, a leading social media and content platform built exclusively for collectors, leverages its user base to source trend stories, collector profiles and collect 101 content for your hub. Yahoo Sports users will also have access to the popular weekly newsletter on top of the Celebrity-Collector video series, Mantel Quality Stories, and Mantel and Mail Day, hosted by Buster Scher.
“The sports goods industry continues to explode in popularity, and Yahoo Sports’ commitment to covering this space presents an even bigger spotlight on sports cards and memorabilia,” said Evan Parker, CEO of Mantel. “Every day we can see our members’ passion for gathering. We can’t wait to share the best discoveries, trends and stories we’ve discovered in our mantle with the Yahoo Sports audience.”
The Yahoo Sports Collectibles Hub is available today at the YahooSports website yahoosports.com/collectibles. Content from the hub will be shared across Yahoo Sports YouTube and social channels, and will be integrated with a wider Yahoo Sports coverage if the story has a collectible angle.
###
About Yahoo
Yahoo serves as a reliable guide for hundreds of millions of people around the world, helping you achieve your goals online through a portfolio of iconic products. For advertisers, Yahoo Advertising provides Omnichannel solutions and powerful data to engage with our brands and deliver results. For more information about Yahoo, please visit Yahooinc.com.
About cllct
CLLCT is a premier destination for collective culture, combining journalism, community engagement and brand partnerships to shape the future of collection. Headquartered in New York City, CLLCT offers engaging stories, industry insights and innovative experiences that connect collectors, fans and brands around the world. Find out more on Cllct.com and on social media.
About sports card investors
Sports Card Investors are the largest dedicated media and content network in sports trading cards hobby. With new content dropping daily across YouTube, Instagram, X (Twitter), Facebook, Discord, Tiktok, email, websites, apps and podcasts, sports card investors educate, entertain and inspire millions of new sports card collectors and veteran veterans. Visit SportsCardinvestor.com or download the Market Movers app to get started.
About Mantel
Mantel is a leading collector social media and content platform founded by Wheelhouse, an entertainment and investment platform led by Seven Seven Six, Alexis Ohanian pioneering venture company, and Brent Montgomery. Available on both iOS and Android, the free app offers collectors of all types of people the ability to connect with others with similar passions, discover and share their favorite items, ask questions, consume content and trade. Collectors can sign up for a free account at www.onmantel.com or download the app from the Apple Appstore or Google Play Store.
