NEW YORK, October 10, 2024 – Yahoo Sports and The Athletic today announced a partnership to create a new home for comprehensive women’s sports coverage.
A women’s sports hub on Yahoo Sports’ website and app, this destination directs fans to written, audio and video content produced by Yahoo Sports and The Athletic. This coverage will be free and available worldwide. A subscription to The Athletic is not required.
Popular shows like “The Athletic Women’s Basketball Show” and “Full Time with Meg Linehan” will be available on the hub. The hub features originals from The Athletic’s Gabby Herzig, Sabreena Merchant, Ben Pickman, Chantel Jennings, Yahoo Sports reporters and analysts Cassandra Negley, Isis “Ice” Young, Henry Bushnell, and more. A report will also be presented.
This partnership specifically addresses the clear and growing demand for women’s sports coverage across the Yahoo Sports platform. Views of women’s sports articles on Yahoo Sports have increased by 253% over the past 12 months. Additionally, seven of the top 10 most viewed articles on Yahoo Sports in August were about female athletes.
“This partnership is an exciting and important next step in our continued commitment to serving female sports fans,” said Ryan Spoon, president of Yahoo Sports. “We’re proud to bring The Athletic’s world-class reporting to our platform and help millions of fans access extensive, expert women’s sports coverage.”
“The Athletic is a leader in journalism covering women’s sports, and Yahoo Sports has established itself as one of the largest and most influential sports media and fantasy platforms,” said Chief Commercial Development Officer, The Athletic. said Sebastian Tomic. Together, we are ready to significantly expand the reach of our women’s sports coverage and engage a wider audience. This partnership also provides sponsors with an unparalleled opportunity to connect with women’s sports on an industry-leading scale as the sport continues to grow in momentum and passion. women’s sports. ”
The partnership also reflects both companies’ continued investment in women’s sports. Last year, Yahoo Sports expanded its coverage with former college and professional basketball player Ice Young, as well as Olympic correspondents Allyson Felix, Keri Walsh Jennings, Missy Franklin, Katie Hoff and Sean.・Hired dynamic experts, including Johnson East. . The Athletic is one of the world’s largest sports newsrooms and home to one of the largest and most passionate sports fan communities around the world. The Athletic has built a foundation of fan-favorite coverage of women’s sports leagues and teams. Over the past year, The Athletic has evolved the breadth and depth of its coverage in focus areas like women’s professional soccer and basketball, creating more access and attracting even more new readers.
Yahoo Sports-The Athletic’s Women’s Sports Hub is available starting today on the Yahoo Sports website at yahoosports.com/womens-sports. The hub will be live on the Yahoo Sports app in the coming months.
About Yahoo
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About The Athletic
Founded in 2016 and acquired by The New York Times in 2022, The Athletic is the world’s leading direct-to-consumer digital sports media company focused on elevated sports storytelling. The Athletic has the world’s largest sports newsroom, with 500 full-time employees covering more than 250 professional sports and college teams in the U.S. and around the world. The Athletic engages sports fans with content and insights in a variety of formats, from written to audio to video to social, through a personalized subscriber experience built around the teams and leagues fans follow. We deliver powerful stories and smart analysis that bring you closer to the heart of sports fans. game. From breaking news and live commentary to in-depth reporting and exclusive interviews, subscribers rely on The Athletic for all the sports stories that matter.
