Strode said that from an advertising and business standpoint, professional sports leagues have further sponsorship opportunities with sports betting organizations. It’s important for the NFL to have more organizations available to sponsor teams, sponsor stadiums, and advertise.
“It’s hard to escape the fact that when you watch these games, you’re going to see a DraftKings commercial trying to get you to download the app and walk into the game,” Strode emphasized. “This is also a business partner that provides business capital.”
Indirectly, increased wagering on sports may have driven an increase in the number of games in the NFL season and further increases. More games means more money and more betting opportunities.
“We’ve seen the NFL find ways to compete with the traditional Sunday 1 o’clock, 4 o’clock model.[Then came]Monday Night Football, then Sunday Night Football. football, now Thursday Night Football, now doubleheader ‘Monday Night Football,”’ Strode said. “Leagues are expanding beyond their traditional time frames, giving people more opportunities to not only watch but also bet securely.”
Strode said the NFL is also doing a good job of leveraging sports betting to market games that don’t necessarily get attention. Gaming, sports betting, and gambling increase interest in games that would otherwise not receive as much attention. This will draw attention to matches that do not involve fans’ local teams.
