This vehicle, the Pink Panther, has fallen upside down.
Jaguar is said to have tried to woo Gen Z customers with its Barbie pink electric car, but Zoomer got a kick out of calling the British luxury carmaker’s product “cheap” and likening it to a “pink Batmobile.” It backfired.
Photos of the new Jaguar Type 00 concept, dubbed the Design Vision Concept, have been leaked online ahead of its official unveiling at Miami Art Week this week, The Telegraph reports.
According to photos, the $126,519.50 vehicle has a huge bonnet, slatted rectangular grille and no rear window, while Jaguar’s leaping logo has disappeared from both ends and a controversial new round logo has moved to the back seat. The Daily Mail reported.
But the most striking feature of this hot omobile was its “Miami Pink” exterior, reminiscent of the boxer version of the Corvette featured in the movie “Barbie.” Also available in metallic blue.
Gerry McGovern, Jaguar Land Rover’s chief creative officer, hailed the flashy concept car as a “taste of things to come” at the Miami convention.
The EV-only Hot Wheels appears to be the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z. The campaign was promoted with a video ad featuring androgynous models in exaggerated costumes, including a man in a dress. , I don’t see a car anywhere.
It’s worth noting that Jaguar’s managing director, Rawdon Glover, called the company’s new direction a “complete reset” meant to “inspire a new generation”.
Ironically, many of their so-called intended young customers immediately put Type 00 models into their rhetorical car compactors.
“If you think Jaguar’s rebranding is the most disgusting thing, you should take a look at their new cars,” sneered an X critic.
TikTokker Fionnuala likened the car to Mack, the red miner from the children’s show “Bob the Builder.”
“Now you tell me Jaguar had all that faff, rebranding, nonsense on a car that looked like a Mack. I like it better,” she declared. .
Other Zoomers were unimpressed and criticized the rebranding effort in general.
“What the hell is Jaguar thinking?” exclaims genius Luke Malpass in one TikTok clip. “They have gone from being a staple of British engineering producing some of the best cars we have seen on the road to now.”
Podcaster Jay Anderson wrote on X, “Wake up, you’ll know the rest,” and journalist Jordan Schachtel wrote, “Going DEI is completely bankrupt. This makes a mockery of the Jaguar brand.”
Some critics found the “Copy Nothing” slogan ironic, given that the new EV vehicles appear to plagiarize many storied car brands.
Eric Golden, CEO of Canopy Capital Group, quipped that the X “doesn’t copy anything but Rolls-Royces and Bentleys and put a Studerbaker radiator in the back of the car.”
“Don’t copy anything? It’s a pink Batmobile,” another naysayer sneered, criticizing the vehicle’s departure from the brand’s iconic macho mobiles of yore.
Some accused Jaguar of risking alienating consumer groups by trying to appeal to people who would never buy its products.
“We fear that someone on Jaguar’s marketing team has vastly overestimated the size of the market for vegan baristas who want to join the drum circle of luxury sports cars,” said tech company Shopify. Board member Lulu Cheng Meservay ponders. , with X.
“I have a feeling that @Jaguar Inc. is starting to realize that there are fewer wealthy, non-binary, woke lesbians of color than their echo chambers guaranteed.” Founder of the UK Renewal Party, he pointed out that he was “political”. Lawrence Fox, the enemy of “justice.”
Criticism went beyond just accusing the model of being ugly wearing pink.
“That Jaguar concept car is just an ugly monster,” one outraged commenter said. “The switch to electrification presented great potential for a radical redesign to meet an unimaginative advertising campaign, but the imagination was so poor that it limited visibility to accommodate a non-existent engine. I gave him a huge nose.”
Despite the harsh online criticism, a few car enthusiasts have praised the Type 00, with Top Gear host Rory Reid commenting: (under the hood)…this is the most “actually make me look twice at this” Jag since…forever.
“Sometimes I make it pink for people who don’t like it,” Reed declared.
McGovern also appeared to defend the film, saying: “It’s not always easy to get noticed in today’s world, and I’m sure you, and those of you who follow from around the world, have read something about the new Jaguar brand.
“And we’re glad to have your interest,” he continued. “When British creativity is at its best, there is always controversy.”
McGovern later likened the company’s transformation to visionaries like singer David Bowie and designer Vivienne Westwood, who “challenged convention and didn’t want to copy the norm.” spoke.
