Retailers respond to changing customer shopping habits by running holiday sales earlier and for longer across their unmatched assortment.
BENTONVILLE, Ark. — Walmart announced plans to kick off the holiday shopping season earlier than ever before and help customers have a memorable holiday season with consistent low prices and a convenient experience no matter when, where or how they shop throughout the season.
This year, nearly 50% of consumers expect to start their holiday shopping as early as August or September1, as people remain price-sensitive and plan ahead to make the most of their holiday budgets. To accommodate where and how customers are shopping, Walmart will help customers get a head start on their shopping with holiday discounts starting in October, including the first holiday sales event of the season and the return of non-inflationary holiday meals, several weeks earlier than usual.
“We know many of our customers are starting to prepare for their holiday celebrations early, and we’ve adjusted our approach to best meet their needs,” said LaTrease Watkins, executive vice president and chief merchandising officer, Walmart U.S. “We’ve worked hard to lower prices on our most attractive selection ever, and we’re excited to give our customers what they want this holiday season – more time to prepare and more opportunities to save throughout the season.”
Special sale on top gifts starts in stores and online from October 8th
Customers who want to be the first to grab the best holiday gift deals don’t have to wait until November: Walmart will be offering the season’s hottest deals with big discounts on a wide range of products, including electronics, home goods, fashion, toys and more, from both its own company-owned stores and its Walmart Marketplace assortment, during its first-ever Walmart Holiday Sales event, running from Oct. 8-13.
Walmart+ members will have exclusive early access to the deals they most want, 12 hours before everyone else, on Walmart.com and the app starting at 12 a.m. ET on October 8. All customers can shop the Walmart Holiday Sales event on Walmart.com and the app starting at 12 p.m. ET on October 8 and enjoy it in stores until local stores open on October 9. With six days of deep discounts on popular gifts from top brands, new and exclusive to Walmart, Walmart customers will have an extended opportunity to take advantage of the season’s best deals, including:
98” onn. Roku TV – $1498 (Special Purchase) LEGO Disney Stitch Toy Building Kit, 43249 – $51.95, Original price $64.99 (Save $13.04) BISSELL Little Green Pro Portable Carpet Cleaner – $109.00, Original price $153.00 (Save $44) GTRACING Gaming Chair Office Chair with PU Leather Footrest & Adjustable Headrest for Adults and Kids Black – $99.99, Original price $249.99 (Save $150) Better Homes Gardens 14oz Farm Apple Pumpkin Scented Wooden Wick Jar Candle – $5, Original price $10.87 (Save $5.87) Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Delivery Van – $29, Original price $49.15 (Save $20.15) 3.5 ft. Refrigerator, Platinum Series, Standard Door Style, Stainless Look – $198, Regular Price $499 (Save $301) ORORO Heated Fleece Hoodie (Unisex, Battery Included) – $104.99, Regular Price $149.99 (Save $45) Restored Apple MacBook Air Bundle – $226.00, Regular Price $279.00 (Save $53) DR. J Professional HEPA Air Purifier – $69.99, Regular Price $179.99 (Save $110) 24V 2-Seater Ride-On Car, Licensed Ford Bronco Raptor Electric Ride-On Toy Truck with Remote Control – $329.99, Regular Price $499.99 (Save $170) MSI Slim 15.6″ i5 3050 16GB/512GB Gaming Laptop – $599, Regular price $699 (Save $100) Sharpie Permanent Markers Limited Edition Set, Assorted Colors, Pack of 60 – $39.08, Regular price $48.85 (Save $9.77) HART 215-Piece Mechanic Tool Set, Multi-Drive, Chrome Finish – $98, Regular price $158 (Save $60) Swisstech 24-Inch Excursion Travel Duffle, Blue/Grey, Polyester – $5, Regular price $5 $34.56 (Save $29.56) George Men’s Long Sleeve T-Shirt – $5.00, Regular price $6.98 (Save $1.98) Wonder Nation Boys’ Jeans and Girls’ Fashion Jeggings – $10, Regular price $13.98 (Save $3.98)
The October event is an exciting kickoff to a spectacular sales season at Walmart, with more great sales events to come, including the can’t-miss Black Friday and Cyber Monday. But Walmart customers know they don’t have to wait for sales events to get great savings. With a commitment to consistently low prices every day, customers can always find great values among Walmart’s unmatched selection of products, including:
In addition to popular toys from popular brands and franchises like Disney, Hot Wheels, and Barbie, Walmart and Mattel are introducing a new exclusive collection, “Barbie World”! This year, 25 of 66 popular toys are under $25, including toys from LEGO, Nerf, Melissa & Doug, and more. In addition to home and fashion deals under $5, stylish fashion items like luxurious robes, family pajama sets, down coats, fleece jackets, boots, slippers, and more are on sale at amazing prices. Also, top brands like Levi’s and Reebok, as well as premium brands exclusive to Walmart like Free Assembly, Scoop, and Sofia Vergara’s Sofia Jeans. Walmart’s Everyday Low Prices have trending home goods like vacuums, small appliances, and home decor from Ninja, Beautiful by Drew Barrymore, Better Homes & Gardens, and more. The latest electronics from top brands like Apple, Samsung, and PlayStation are on sale at amazing prices. This includes tablets, gaming consoles, laptops, 98″ TVs and more. Seasonal decor, like oversized skeletons, holiday inflatables, scented candles, wreaths and holiday lights, makes it easy and affordable to get into the holiday spirit. A newly expanded Marketplace assortment in key gift categories, including premium beauty, collectibles and popular sneakers from StockX, are all available on Walmart.com.
Great savings on delicious holiday meals from Thanksgiving onwards
Walmart is once again countering inflation by offering a traditional Thanksgiving meal at an even lower price than last year, ensuring customers can prepare their holiday table without compromise. This year’s Walmart holiday meal serves up to 10 people and includes 28 customer favorite items, from turkey (under $1 per pound!) to sides and dessert, all for the amazing price of less than $7 per person.
Walmart is offering Non-Inflation Holiday Meal Week earlier this year to give customers even more savings. From Oct. 14 through Dec. 25, customers can purchase all of their holiday meal essentials at discounted prices with just one click in stores and on Walmart.com, making it easier and more affordable to enjoy Thanksgiving, Christmas or Sunday night dinner all season long. New this year, customers can gift a complete holiday meal to have pick-up or delivery to neighbors, friends and family anywhere in the country, making it easier to celebrate with people near and far.
And this season of giving, Walmart and The Salvation Army are teaming up to offer customers options to help in ways big and small to support the families The Salvation Army serves in their communities.
New this year, when you purchase a holiday meal on Walmart.com, you can donate the value of your holiday meal to a local family with just one click or round up the amount of your purchase on Walmart.com. At Walmart stores, you can donate to Red Kettles outside or buy gifts for children in need through our Angel Tree program.
Last year, customers and members raised more than $34 million to support their local Salvation Army units, and this year’s campaign builds on Walmart and the Walmart Foundation’s longstanding support of the Salvation Army, donating more than $7 million over the past five years.
Experience the holiday magic with the ultimate convenience option
Whether customers shop online, in an app or in-store, they can be confident their items will arrive on time, even for last-minute gifts. Walmart’s best-in-class pickup and delivery fits customers’ needs, lifestyles and preferences, with early morning deliveries available as early as 6 a.m. and express deliveries available in as little as 30 minutes. New this year, the retailer is using new AI technology to expand its delivery reach, reaching an additional 12 million homes.
As Walmart prepares all year long to make the holiday shopping season amazing for its customers, it’s ready to serve them with a next-generation supply chain and a world-class team of employees. The retailer recently invested in creating a more connected supply chain, so customers can be confident that Walmart will deliver what they want, need and love, at the speed they need, any time of the season.
The company also hires employees year-round and will initially offer current employees extra hours as needed. Walmart stores will also be closed on Thanksgiving Day to allow employees to spend the day with their families.
From the hottest deals to the most delicious meals, Walmart helps customers get through the season with confidence by providing consistent low prices and a convenient experience no matter when, where or how they shop.
1 https://www.bankrate.com/credit-cards/news/early-holiday-shopping/
About Walmart
Walmart Inc. (NYSE: WMT) is a people-centric, technology-enabled omnichannel retailer that helps people save money and live better – anytime, anywhere – in stores, online and through their mobile devices. Approximately 255 million customers and members visit more than 10,500 stores and numerous e-commerce websites in 19 countries every week. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunities. Additional information about Walmart can be found at corporate.walmart.com, on Facebook at facebook.com/walmart and on X (formerly Twitter). twitter.com/walmartor on LinkedIn at linkedin.com/company/walmart.
