Greg Wisinsky
Utahokke Club does not advance “Yeti” or “Yetis” as a team nickname, but will vote for fans in the arena and choose a new one.
The team hopes to announce the permanent name and identity before the 2025-26 NHL season. The new fan voting rejected the name and logo that the US patent and trademark office submitted by the Utah Hockey Club for approval, especially the name and logo that was widely assumed to be the final nickname of franchise. It was held later.
Fans participating in Utah’s next four home games have the opportunity to vote for three options using tablets stationed around Delta Center. The team estimates that more than 15,000 fans can be used for each game.
The name option is as follows:
• Utahokke Club. The current name of the team was the first seasonal place holder in Salt Lake City after the Smith Entertainment Group purchased Arizonakoyotes franchise. “Season 1 as a Utahokke Club, the performance of the team and the amazing reactions from fans always intended to hold a conversation throughout the first season,” he said. Strong says.
• Utaman Moss. This nickname is one of the six finalists of the fans voting last year, along with Utaba Lizard, Utahokket Club, Utao Outlow, Utabenom, and Yutaetti. Team owner Ryan Smith revealed in ESPN’s Pat McAfee Show that mammoth had created the last four options.
• Utawa Atch. This is a completely new option for the Team name of Utah, because it was not included in the first 20 people presented to fans in the survey. See the Yuta’s Wasacci Mountains, known for many ski resorts. However, the team acknowledges that it is basically an alternative to Utaiyti. According to the Smith Entertainment Group’s Mike Morgan, the name will be able to use the “Snow Creatures on the Myths in the form of Yeti” as a mascot.
Fans vote for these three names and two logo. One is for Utamunkos. One is used in any of the Utahokkake Club or Yeta -like creatures. Defender “internally logo.
According to Morgan, this may not be the last fan voting. However, he repeated what the fans decide on these votes, as the name of Uta Team next season.
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MauGhan said in his first investigation that he had submitted all 20 names to US patents and trademark bureaus. But the biggest rejection was for “Yeti” or “Yetis”. Even among Utah players, it was widely expected that “Yeti” or “Yetis” would ultimately win as a team name.
The USPTO refused the trademark application from the UTAH YETIS team because of the “confusion” for other companies and brands that use names. Utahokke Club was trying to use “Utise” for various clothing. The USPTO stated that the database search was “in this case, many third -party marks registered for use in connection with the products of both applicants and registrants and/or services.”
Among these parties, there is Yeti Coolers LLC and manufactures drinks, coolers and clothing.
“We have been deeply involved with Yeti Cooler Company and cooperated with them through the process to see if there is a coexistence agreement that can be involved with them,” says MauGhan. “They have a unique and powerful trademark about the published Yeti or Yetis. Since there was no coexistence agreement with Yeti, we decided to proceed from the name.”
MauGhan said that the team is expecting a “Yeti” or other trade mark hurdles. This is the need to pivot, including the rejected but not a focus on the barriers to future approval. He said the team was convinced that the three names of fan voting should clear the USPTO process.
“We are convinced that we have incredible teams and have a clear path to each name,” he said. “We have a strategy to approach each and go forward.”
Fan voting with a new name begins during the match with Pittsburg Penguin on Tuesday night.
Utahokke Club is the first season to play in Salt Lake City. Arizona Coyote franchise was sold in April 2024 to the Smith Entertainment Group, the owner of Utah Jazz. 。
