Greg Wisinsky
Utahokke Club stated that Utahokkei would announce a permanent name and identity before the 2025-26 NHL season, despite the rejection of the US Patent Trading Agency.
“Since the acquisition of the Utahl team, we have been carefully evaluating the potential of the team’s permanent identity while working in the complex world of trademarks and intellectual property.” Chris Armstrong, the president of the department, stated in a Thursday statement.
As the first report by Ryan Miller of KSL.com in Utah, USPTO from the team because consumers are “confused” with other companies and brands that use their names. Rejected the trademark application for “Utah Yeti”.
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The USPTO wrote in a memo on January 9, and wrote that the word “Uta” is a general descriptor “expresses the word” YETIS “as a more dominant element of a trademark.”
According to the Patent Office, “Utah Yeti” is also “the single or plural form of registered trademarks is essentially the same in sound, exterior, meaning, and commercial impressions, and thus these trademarks are confusing.” He said that it would not be accepted.
The Uta Hockey Club was considering the use of “Utaeii” for various clothing. USPTO states that a database search has revealed that “a large number of third -party trademarks registered to use in connection with the same or similar trademarks of the applicant and registrant in this case” have been found. Ta.
These parties also included Yeti Coolers LLC, which manufactures drinkwear, coolers and clothing. This memo was the “final office action”. Utahokke Club needs to respond within three months.
The Uta Hockey Club is the first season to play in Salt Lake City. Arizona coyotes franchise was sold in April 2024 to the Utah Jazz owner, Smith Entertainment Group. SEG acquired a franchise, its players and hockey operations, but the team is regarded as a new franchise, not an extension of coyotees. heritage.
In June, it was announced that the team would be known as Yuta Hokke Club during the first season.
“It was always our intention to talk about the Season 1 as a Utahokke Club, the performance of the team, and the wonderful reactions from fans through the first season,” Armstrong said.
Fan voting for the permanent name of the team, the final candidates are Utah Blizzards, Utah Hockey Club (Uta HC), Utah Mammoth, Utah Outlose, Utah Venom, and Utah Yetty. It became. It was widely expected that “Yeti” or “Yeti” would win among Utah players. But to reach the team, there is clearly a trademark hurdle.
“We plan to continue the community participation in the final stage of the naming and branding process, and to announce the permanent name and identity prior to the NHL season from 2025-26. There is. “
