The design sector includes well over 8,000 companies working for clients in the media, consumer goods and industrial sectors. Almost a third of the companies in the local creative scene participate in the design market. But according to Lucas Cottrell, managing partner at Peter Schmidt Group, seismic changes in the publishing and consumer goods industries mean these areas are becoming less important to the design industry. . “It is important to build and maintain strong relationships in Hamburg and on the international market. Designers need to think beyond pure graphic and communication design. As IBM shows, consulting skills are becoming increasingly important. The company hired several designers during its transformation from PCs.”The transition from a manufacturer to a software group started with products, started with consulting, and now includes designers in every department. IBMx design said Carlo Schulz, Director of Research. companies around the world.
