The estate plans a cluster of 15 hotels and residences and an urban longevity center by 2030.
Tony Robbins, known for his expertise in motivational speaking and coaching, has embarked on his next endeavor, The Estate, a high-end hospitality residential ecosystem centered around AI, preventive medicine, and longevity.
The self-development expert teamed up with global hotelier Sam Nazarian for the project, including musician and SBE partner Marc Anthony and international strategist Richard Attias. Earlier this year, his entertainment company Anthony & Magnus became an equity partner in SBE’s existing properties, which span restaurants, lounges and clubs.
The Estate plans to have 15 hotels and residences by 2030, with the first properties to be built in 2026 on St Kitts Island in the UK, Trento in northern Italy and Montreux in Switzerland. . Shortly thereafter, The Estate is expected to arrive in Miami and the GCC. The long-running luxury lifestyle brand says home sales for the St Kitts Island project will begin in the third quarter of 2025.
5 star longevity experience
“High-quality preventive medicine has greatly improved my own life, and I’m excited to partner with Sam to launch The Estate,” said Robbins. “By meeting people where they are, we combine world-leading experts and five-star experience to provide services in the areas of preventive diagnostics and longevity on a global scale. .”
The estate will offer a collection of resorts and urban prevention and longevity centers through a collaboration with Fountain Life, a company co-founded by Dr. Bill Kapp that provides advanced treatments and functional medicine services. .
“We are a team of market leaders working together to create the premier health and wellness destination that empowers individuals to take control of their health and extend their lives,” says board-certified orthopedic surgeon said Dr. Kapp.
The Estate’s customers have access to Fountain Life’s cutting-edge preventive diagnostics, including advanced imaging, DEXA scans, blood tests, and more, as well as Clinique La Prairie’s medical spa treatments and expert-curated sports and fitness programs. You can expect Nutrition is also a core focus at The Estate, which includes the expertise of Michelin-starred and award-winning chefs.
Lead with luxury
In addition to The Estate’s plans for luxury hotels and residential properties, 10 urban longevity centers are planned for major markets, the first of which will open at Century Plaza in Los Angeles.
Nazarian, who launched SLS Hotels in 2006 and has seen the lifestyle industry evolve, said The Estate will lead the way in luxury.
“In 2024, we are disrupting again by bringing together the world’s market leaders, giving them a platform to bring their best ideas to life, and scaling them up,” he said. . “We’re not building medical hotels. We’re building luxury hotels, residences, and urban clinics that are differentiated by our commitment to changing people’s lives. We share the same vision. Tony, Mark and Richard have led world-renowned careers full of excellence and inspiration, rooted in philanthropy and love. We couldn’t be more proud to start this journey with them.”
Healthy longevity real estate boom
Wellness-focused properties have seen significant activity this year, including New York City’s Extension Health, The Remedy Place, Continuum, The Well, and Dr. Frank Lippman’s Eleven Eleven Wellness Center. Slightly north of the Hudson region, The Ranch has established itself on the East Coast as a structured health and wellness retreat. The brand was making a name for itself among celebrities and wellness seekers in Malibu. Canyon Ranch also launched a $20,000 longevity-focused program at Tuscon Resort starting in November.
Integrating luxury and longevity is also something Equinox has mastered. Earlier this year, the lifestyle and fitness brand introduced Optimize by Equinox, a premium membership that combines Functional Health personal training and biomarker testing.
