It’s no secret that here at Stab we appreciate the disruptive design of Scandinavian Db. Founded in 2012 by entrepreneur Truls Vlatters and freeskier John Olson, the company currently has a surf team consisting of Jordy Smith, Kaito Ohashi, Frankie Haller, Pacha Wright and Craig Anderson. There is.
We’ve published stories about how their board bags can change your life, silence you, and potentially excite you.
“I picked up Db’s Coffin a few months ago and I agree on all aspects,” wrote the longtime commenter Arizona surf champion. “It will change your life. You will never go back.”
Db has done a great job of putting board bags in the right places, including Steph Gilmore’s Instagram feed and Stab giveaways, and letting the quality speak for itself.
Today, the brand and its owners announced that the LVMH Luxury Ventures Fund (“LLV”), an investment fund sponsored by the same people who own Louis Vuitton, Dior, Fendi, Givenchy, Sephora, TAG Heuer, and more ) has just announced a minority investment from
-Brendan Buckley, Editor-in-Chief
Jordy Smith reportedly has the opportunity to earn a healthy dividend because he was the only surfer who wisely bought Db stock when he first started surfing. Alternatively, you can hold on and hope LVMH drives the numbers up.
Interestingly, Geordi became interested in backpacks and naturally became involved, which eventually led to him helping design board bags. So he decided not only to become an ambassador, but also to invest.
Sorry for the obvious joke, but that’s how Geordie gets paid.
In the midst of an undeniable shake-up in the industry, it’s refreshing to see optimism about the future of quality surf brands and the bankable salaries of core surfers.
Per database:
Db, the premium Scandinavian luggage and backpack brand, has announced a minority investment from LVMH Luxury Ventures Fund I (“LLV”) to fuel its growth and global expansion plans. This is our first investment in Norway and our second in the Scandinavian region. our legacy. This transaction marks a significant milestone for Db, infusing the brand with unparalleled expertise in the luxury goods industry.
“Gaining support from LLV is a major milestone for our company,” said CEO Richard Collier. “While Db remains true to its core snow, surf and skate communities, LLV’s global perspective, credibility and strategic knowledge are a perfect fit with our vision of what the brand can become. Masu.”
“Db is a reference in the bag and luggage sector that combines truly distinctive design, high quality and functionality, and is loved by outdoor enthusiasts, athletes, creative people and passionate travelers who have a deep connection to the brand. Targeting a close-knit community, Db has a strong position in Scandinavia and has untapped growth potential in other parts of the world. With heartfelt dedication, LVMH Luxury We are confident that Ventures Advisors will become a global brand,” said Julie Barcoby, CEO of LVMH Luxury Ventures Advisors.
