For 2024, LTI (Luxury Travel Intelligence) has released its annual ranking of the world’s best luxury hotel brands.
This ranking is not a simple list. It represents an extensive evaluation process shaped by proprietary algorithms developed by LTI and specifically tailored to understand the performance and value of leading hotel brands. This year’s results reveal some interesting changes, with emerging brands emerging and established brands maintaining or adjusting their positions.
The LTI ranking algorithm employs 130 specific touchpoints, each carefully crafted to evaluate essential elements of the luxury hospitality industry. With a total score of 4663, these touchpoints consider not only the performance of individual properties, but also their overall ability to deliver on the brand’s mission, values, and commitment to excellence. Key factors include brand ethos, quality of management and continued investment in both new store openings and refurbishments, with only brands that maintain the highest standards rising to the top.
Top 15 Luxury Hotel Brands of 2024
Mandarin Oriental once again leads the list, taking the top spot with an impressive 81.6%. The brand’s high-quality experience and commitment to delivering a consistent sense of luxury with new openings further strengthens its position. Mandarin Oriental has a loyal and growing fan base, celebrated for its dedication to exceptional service and meticulously designed facilities.
Bvlgari made an impressive debut in second place with a score of 81.3%, just behind Mandarin Oriental. Thanks to LTI’s revised standards, only eight houses are now required instead of ten, and Bvlgari’s entry demonstrates a consistent approach to luxury and excellence. Bvlgari hotels resonate an ultra-luxury experience, appealing to guests seeking the ultimate in comfort and luxury.
Oetker Collection holds a steady third place with a score of 80.7%, reflecting its well-maintained luxury credentials and consistent brand ethos. Ranked 4th with 80.2%, Six Senses offers a unique take on wellness-focused luxury, winning the hearts of guests seeking relaxation combined with environmental sustainability. Aman remained in fifth place with 78.1%, consistently offering a tranquil and culturally rich stay around the world.
One&Only moved up the rankings, jumping from 8th to 6th place, reaching 77.4%. Rocco Forte also showed improvement, moving up to seventh place with a score of 76.8%. Meanwhile, Rosewood came in eighth place with 75.1%, reinforcing its commitment to luxury goods inspired by cultural authenticity.
The Belmond brand, known for its historic buildings and exotic locations, secured 9th place with 73.9%, while Auberge ranked 10th with 72.1%, demonstrating the brand’s appeal to those who prefer intimate boutique-style luxury. Ta. Boosted by the updated criteria, the Dorchester collection enters the list at number 11, receiving a score of 71.8% and re-establishing itself among elite brands.
The Four Seasons brand, long synonymous with luxury travel, came in 12th place with 71.5%, followed closely by Peninsula in 13th place with 70.1%. Two other notable new entrants this year are COMO, which returns in 14th place with 69.7%, and Raffles, which ranks 15th with 69.4%. Both brands have achieved their status as a result of their focus on a superior guest experience and superior service.
This year’s results are shown below in percentages. Last year’s ranking is in parentheses.
1. Mandarin Oriental 81.6% (1)
2. Bvlgari 81.3% (new entry)
3. Otokar Collection 80.7% (2)
4. Sixth Sense 80.2% (4)
5. Aman 78.1% (5)
6. One&Only 77.4% (8)
7. Rocco Forte 76.8% (9)
8. Rosewood 75.1% (10)
9. Belmond 73.9% (6)
10. Auberge 72.1% (3)
11. Dorchester Collection 71.8% (new entry)
12. Four seasons 71.5% (7)
13. Peninsula 70.1% (11)
14. COMO 69.7% (new entry)
15. Raffles 69.4% (12)
new adjustments and trends
LTI’s change in real estate eligibility criteria from 10 to 8 makes this year’s ranking even more inclusive. This adjustment reflected a more diverse range of luxury styles and services, welcoming brands such as Bulgari and the Dorchester Collection. Michael Crompton, founder of LTI, commented: . Bvlgari’s implementation is particularly common as it is a highly focused and well-managed organization, with each property offering a truly ultra-luxury guest experience. ”
Luxury hospitality is a rapidly evolving field, with increasing competition and increased investment driving dynamic change every year. Crompton noted that this influx of investment and strategic shifts in leadership continue to fuel excitement and fierce competition among luxury brands vying for the attention of wealthy travelers.
A unique approach to LTI rankings
LTI’s annual report goes beyond simple rankings. Provides deeper insight into the changing landscape of the luxury hotel industry. Unlike many other industry lists, LTI engages directly with the leaders, staff, and guests of the brands we evaluate and conducts thorough reviews through our extensive connections. These interactions provide a more nuanced understanding of each brand’s unique approach to luxury goods. Additionally, LTI members, who are discerning and affluent travelers with a discerning eye for quality, can benefit from these findings as they seek authentic insights for their next luxury vacation.
The World’s Best Luxury Hotel Brands report reaffirms the dynamic nature of the industry, with annual rankings reflecting the constant evolution of luxury travel. While Mandarin Oriental will continue to maintain its position as a top brand in 2024, newcomers such as Bvlgari and the Dorchester Collection show that there is always room for fresh perspectives in the world of luxury hospitality. As the sector continues to grow and innovate, LTI’s annual rankings provide a valuable resource, guiding travelers to exceptional, world-class hotel experiences.
