The Christian singer, who faced backlash due to her performance on the 2020 tour, sang “American Beautiful” before the show.
The fast food chain’s already-popular Super Bowl ad features a slightly covered ticock influencer, showing the return of risqué content for the franchise after eight years of rest.
Even Taylor Swift’s boyfriend told reporters he was “exciting” and told reporters that it was a “great honor” to play with President Donald Trump. After the singer approved Kamala Harris, he attended socially – socially for his truth.
They all focused on the big picture of the Super Bowl as Trump became the first seating president to attend the NFL’s biggest game. They were celebrated by a right cultural victory after the political victory in November. When it comes to Super Bowl, there was something for everyone when it came to praise Libs.
“We’re simply in a moment of repulsion,” says Jessa Ringel, an associate professor at the University of Pennsylvania, studying digital culture and gender. Carl’s Jr. Ad with Alix Earle “looks fine before the 90s,” she said. The ad company “feels that we can go back to something that has worked very well in the past. You’re seeing more and more sexualization. You’re seeing moves away from the diversity campaign.”
Carl’s Jr. Ad is a Tiktok star with 7 million followers and shows Earle, a recent inked podcast deal. Following past Super Bowls ads that showed Paris Hilton, Kate Upton and Kim Kardashian suggestively eating fast food items, they moved in 2017 in the year Trump first took office .
Emily Contois, an associate professor at the University of Tulsa who studies gender, media and consumer culture, noted that the Super Bowl and its ads are in stark contrast to the 2017 game. She described the first Super Bowl of Trump terminology as “a moment of resistance in terms of women’s rights and representation of women.” Carl’s Jr. has stopped advertising strategies for “burgers, bikini, boobs” that focuses on food quality and its company history. “The fact that we are again serving President Trump, the fact that we haven’t seen any major changes to resistance is a big message that we are in another conservative moment,” Contoa said. .
In 2017, Andrew Puzder, former CEO of Carl’s Jr.’s parent company, defended RACY ADS and said he saved the company. The interview followed the withdrawal of his appointment to become Trump’s Secretary of Labor after allegations of spousal abuse surfaced. He denied those allegations. Puzdar is currently choosing to serve as Trump’s European Union ambassador. This is one of many people on Trump’s orbit who have been accused of sexual misconduct.
In 2023, Trump himself was blamed for sexual abuse and was accused of sexual misconduct by dozens of women. He appointed people to his administration who accepted the retro view of the role of women – including Defense Secretary Pete Hegses, who said women should not serve in combat, at confirmation hearings. It wasn’t repeated.
The advertising, and the fact that accusations against men in political power, are not disqualified, are part of the backlash against the progress of women and people of color, in exchange for Matismo’s deep embrace.
“They’re trying to load the room,” Lingel spoke of the advertisers, content creators, and the cultural figures that were all swirling around this year’s Super Bowl, signaling a kind of political value system. .
Many who defended Trump’s vision for America also criticized halftime performer hip-hop star Kendrick Lamar. Former Congressman Matt Getz is now heading to serve as Trump’s attorney general amid concerns over alleged history of sexual misconduct, including payments for sex with minors shared on X last night. He retracted his appointment. The administration’s response to Trump’s historic interests is its response with black men. (Gaetz denied any fraud.)
Lamar’s 12-minute-long set was opened by actor Samuel L. Jackson as Uncle Sam as a way of introducing him. Lamar then cried out to the audience with joy. “The Revolution is about to be aired. You chose the right timing, but you chose the wrong man” – a reference to poetry and song by Gil Scott Heron. Jackson’s uncle Sam said Lamar and his completely black crew of his backup dancers were “too big, too reckless, too ghetto.” Backup dancers often stood on the stage of Black History Month in red, white and blue clothing – the layer that produced the American flag. Lamar was the first solo rapper to headline the Super Bowl halftime show. We did it in the first year since 2021 when the word “end racism” appeared in the Super Bowl End Zone.
Lauren Daigle’s performance represents a different version of the American experience.
Daigle described his Super Bowl appearance in New Orleans this year as “Vindication” of what happened when he made an improvisation appearance at the “Let Us Worshing” tour stop in New Orleans in November 2020, I was invited to the stage. Daiguru said she was riding a bike when she happened to pass the event. This is because Christian singer and worship leader Sean Feich is in protest of community-related restrictions on meetings at churches and other places of worship. There were hundreds of attendees at the event, and local media reported that many of these attendees came without face masks, contrary to local public health orders. Daigle’s unscheduled look led to New Orleans Mayor Latoya Cantrell, asking for the singer to be removed from New Orleans programming for “Dick Clark’s New Year’s Rocking Eve.” (Daigle confirmed that she was in negotiations to appear in the program, but at that time she was not a confirmed performer.)
Last week, Fox News celebrated Daigle’s Super Bowl performance, similar to Trump’s second ex-wife, Marla Maples. Daigle, who had been quiet about her politics, told Raymond Arroyo on the Arroyo Grande podcast that her performance goal was to sing “The Beautiful of America.” We live now, the political situation we live in. “It was built in this country.”
Before the game, Kansas City Chiefs tight end Travisquelse, known to many women simply as “Taylor’s boyfriend,” told reporters: I’m excited because it’s the biggest game of my life. You know, and you have a president there. It’s the best country in the world, so it’s going to be pretty cool. (In comparison, Philadelphia Eagles quarterback Jalen Hurts answered the same question, “He’s welcoming to do what he wants.”)
Kelse’s comments are the latest reason why NFL fans had to recognize the Chief as Trump’s team, and the Eagles stood for what they call resistance. (Hurts also suffered a huge flood of coverage with his all-woman management team game lead-up. Eagles assistant coach Autumn Lockwood is the first black woman to coach a team in a Super Bowl victory.)
In May, Chiefs kicker Harrison Backer gave an opening speech urging men to “fight against male cultural exclusion.” Brittany, wife of chief quarterback Patrick Mahomes, faced intense media scrutiny on Instagram about Trump Vance’s and Maga content preferences (Trump himself has a pre-match interview with Fox’s Brett Byer He praised Mahomes in, “This great quarterback, I’ve seen this great quarterback, I’ve seen it. By the way, she’s a Maga fan because she has an incredible wife.
Meanwhile, Swift faced a boo roar when shown on Jumbotron in last night’s match. Either way, Trump celebrated the booing on his social media site. “Maga is so merciless!” he wrote about the true society of what happened to Swift in the game. (Neither Kelce nor Swift have given any public response to Trump’s comments.)
In the first Super Bowl of the second Trump terminology, it felt like many cultural figures were fishing part of Trump’s cultural pie, both big and small. “Sports is political,” Comtois said. “These ads are culture. They mean something. They say something. Some of them cost $8 million in 30 seconds. So they’re doing American TV. It’s the most expensive airtime in. If they’re going to talk, it’s an opportunity to say something. And most of these ads took that plunge.”
Contois said that even if Nike scored ad headlines on women’s sports, only 28% of the celebrities featured in this year’s Super Bowl ads were women.
“The Super Bowl is a huge audience that is relatively diverse in tunes of any possible identity category, and especially when it comes to gender, reflects the ambiguity of the moment we are in. It’s a moment of. It’s really clear that women are making great strides in some areas…but seeing how some rights are being turned back,” she said. “Women’s representation is in a very frustrating retention pattern, and the same goes for masculinity.”
Comtois also emphasized the importance of Trump’s own presence in the game. As a Super Bowl broadcaster, Fox promoted its own shows, including a spot on Fox News that used repeated images from an assassination attempt in Trump over the summer.
“This was Fox News saying, ‘These are the American stories we tell,'” Contoa said.
Fix: Previous versions of this article misinterpreted Traviskells’ position on the Chief.
