The opening will also enhance the ship’s culinary and entertainment offerings. Image credit: Starboard Luxury
Hospitality group Ritz-Carlton’s Yacht Collection is expanding its retail reach.
Italian jeweler Bvlgari welcomes a one-of-a-kind boutique aboard the Ritz-Carlton’s newest yacht, Irma. Opening this week, the store’s selection will expand beyond the Maison’s current selection of watches and bejeweled accessories, and will also include gastronomic creations, in-room programming, and an outboard pop-up available to guests.
“We are extremely excited and proud to embark on this journey with Bvlgari,” Mark Lockwood, chief product officer for The Ritz-Carlton Yacht Collection, said in a statement.
“Bulgari’s rich history, heritage and unparalleled craftsmanship, combined with The Ritz-Carlton Yacht Collection’s reputation for world-class hospitality, make this a truly special collaboration. Unique,” said Lockwood. With a shared vision to create immersive experiences in luxury, we can’t think of a more iconic fit than Bvlgari as we continue to redefine luxury at sea.”
riding the waves
The opening was made possible in collaboration with Starboard Luxury, a retail group owned by LVMH. The company helped weave Bvlgari’s sense of savoir-faire throughout the guest experience onboard Irma.
In addition to selling the Maison’s iconic Serpenti, Bvlgari Bvlgari, B.zero1, Diva’s Dream and Octo collections, the boutique also arranges private viewings, guided shopping sessions and in-suite reservations. The jeweler will also be presenting a “5-star chef-led culinary event” and track and field activities, with further details to be revealed at a later date.
The outboard program takes guests behind the Bvlgari curtain. Image credit: Starboard Luxury
“We are extremely proud of this collaboration, which represents excellence and sophistication, and are confident that by partnering with The Ritz-Carlton Yacht Collection, we can redefine the luxury experience at sea. ” said Elodie Tellier, President, Latin America & Caribbean. Bulgari said in a statement:
“We look forward to welcoming Irma guests to the Bvlgari Boutique, where they will not only discover the most iconic collections of jewellery, watches and accessories, but also experience the richness of Italian hospitality.”
The Irma made its debut last month, setting out on its maiden voyage from Monte Carlo to Rome (see story).
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