Owring a high -end sports car is a flashy sign of success, but the luxurious garage that has been parked recently may be a real flex.
The demand for storing luxury cars has some spur on the niche market of the “Condominium of the Car”. Not only parking spaces, but car condominium is a large garage indoor unit that can be paid to maintain and introduce cars. The luxury garage, directed to the buff of the car, is often equipped with a variety of amenities for enthusiasts and collectors to work and work.
Last week, Dallas’s real estate developer and motor sports enthusiast Michael Holigan announced that it has built a new luxurious garage with a 79 -car condominium in Plano called Maranero.
Holigan told Candysdirt.com that he was inspired by similar operations that preserved the motocross collection. Highlights had a monthly “car and coffee” social event.
“Everyone will pull out the car. We toured each other’s garage. We talk about cars, motorcycles, business and life. It was a wonderful time, but it was the other 29 and a half days. Horigan said.
In Maranello, condominium owners can drive to the facility and access the garage with air conditioning. The garage with an air conditioner goes inside, creating a social showroom atmosphere where enthusiasts and collectors can build a community 365 days a year. The facility includes a two -story lounge and a large outdoor “concel” for automobile shows and private events.
“You can go to the glass garage door and leave it as much as you want. Then you can associate with other people in the community and spend time with your neighbors. That is the whole transaction. It was the propulsion, “said Horigan.
The facility reaches 200,000 square feet on the 11 -acres site in the northeast corner of Ohio drive and maple shade.
“It’s a place, a place, and a place with me. I think we have the best place for this, whether you are from highland park However, we are in the center of the corridor of the Dallas. “
Maranero will open next spring. Permit is underway, and construction may start within the next few months. The Horigan said that there was about $ 60 million behind the project.
It’s all about amenities
Make a traditional private garage embarrassed, and the storage of luxury cars is to plagiarize the vehicle and its owner. Holigan’s views on such services include the on -site service center. Professional photo studio. Fix on -site paint, detail, windows, bodywork, and paint protective film.
Each condominium is customizable, featuring an app -controlled air conditioner, full utility, and a steel mesanine with aircraft cables and steel stairs.
Most units are 25 feet in width, but the depth is 40-80 feet. The price starts at $ 650 per square foot (therefore $ 650,000 to $ 1.3 million per condominium). However, it comes with several large aesthetic and benefits.
“If there is a unit to back up the concel, there is a secondaryigalage door and a balcony that comes out of the consosso,” said Holigan. “These are 200,000 dollars added.”
When Maranero opened in 2026, it is not the only luxurious garage in D-FW. Currently, Lake Dallas and Irving have a gorgeous garage, and new businesses will be held in McKyne.
There is also a shop club in the northwestern part of Dallas (9100 John W. Carpentent Freeway). In the garage charged as the “GearHeads Country Club”, shared workspace, cigar lounge, card room, bullet service, tools for lift and reservation, on -site wash and detail bay, driving simulator, spacious club lounge, A game room with a bar, pinball, other classic arcade games, cigar lockers, meals, and barber shops.
D-FW shop General Manager Dan McKeithen (Seattle and Houston are also locations) told Candysdirt.com that demand is out of the luxury garage market.
“I think the market can easily support the location of another store,” said McCens. “The assignment is only the cost of the industrial space used.”
The shop maintains 275 space for cars and motorcycles in the showcase garage. However, the business model is slightly different from Maranello in terms of providing various membership levels and non -membership services that are not the premise of vehicle storage. Building a community is also the best.
“What really makes us stand out is this desire to build a community in multiple levels and multiple interests. All cars are here for different reasons. Why are all members? Mackeren has a different profile about whether they are here and what they do for them, “said McCens. “I was a two -and -a -half -year member before signing on the GM. I wanted to access the service bay anymore … I didn’t want to build a car anymore … it was trying to do it at home. I am.
The shop also holds theme brunch every week.
“We fix the event every week in the club. When Bronco Club comes in, cars and brunch will be bronco and brunch,” Mckeithen says.
The next event will be held at “Mercedes and Brunch” at the shop club from 11:00 am to 1:00 pm on Thursday, February 8.
Texas transplanted with cash must be parked somewhere
North Texas is not the worst part of Loanstar, which launches a luxurious garage. The D-FW, which is fixed to Dallas, one of the wealthy cities in the United States, is an economic engine and has many headquarters where many executives have earned executive-level wages. According to a survey conducted by Henley & Partners, Dallas Morning News had previously reported that more than 6800 million millionaires were living in Dallas.
The D-FW has been growing in recent years, and according to US census data for each NBC 5 DFW, all metro fields have grown in 2023. It is also possible that Texas has a wealthy transplant share, which is a car lover. According to SMARTASSET’s 2024 survey, the second wealthy household in Texas is in the second state ranking.
The market seems to have more luxury car storage machines, and there are many people who have a means and preference for luxury garage experience.
