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What are fashion fans obsessed with this week? Many people may be fiercely refreshing their Instagram feeds and want the announcements that everyone is hoping for. It was quickly predicted: its Proenza Schüller founders, Jack McColoaf and Lazaro Hernandez, intervened in the role of Loeu. In addition to last week’s move, it’s enough for the style editor to create a photo collage and Poppe footwear board, as he sets up a Dario Vitale in Versace, allowing Donatella to retreat from that position and Demna can dive into a design mission with Gucci, which is enough for the style editor to create a photo collage and Poppe footwear board, and the way Morgan Freeman kissed and kissed the girls, as well as the way they did. (And speaking of girls, I hope that a talented woman will soon find a home at the top of the heritage home.
To further demonstrate how important these appointments are, consider the final results of the 2025 awards season in Red Carpet Power Rankings, which leads this week’s The Hollywood Reporter-style column.
Luxury brand engagement totaled $36.9 billion during the 2025 awards season
Beyoncé will accept Taylor Swift’s Cowboy Carter’s Best Country Album Award on Stage at the 67th Grammy Awards at Crypto.com Arena in Los Angeles, California on February 2, 2025.
JC Olivera/WireMage
The red carpet, and the stars who step into them, continue to perform more luxury brands than perhaps any other form of marketing when it comes to high-end labels that adorn Hollywood’s hottest names. Marketing value is endgame. This is one of the reasons why THR partnered with data company LaunchMetrics in January 2024 to create a ranking of red carpet power, highlighting the quantitative value that it recognizes from these moments. The results are currently starting in the 2025 awards season.
The Media Impact Value (MIV) spanning five broadcasts – Emmy Awards, Golden Globe Awards, Grammy Awards, Guild Awards for Screen Actors, and Academy Awards for the September episode – was determined by numbers determined by LaunchMetrics using its proprietary algorithm, totaling $369.5 million. Wins the top spot among fashion brands: Louis Vuitton, $42.7 million at MIV. Chanel worth $41.3 million. A $35.8 million Armani. Dior costs $35.1 million. Prada for $25 million. In watches and gems, Tiffany & Co. was number one in the MIV with $24 million, with Cartier at $17.1 million, Bvlgari at $12.4 million, Lorraine Schwartz at $8.6 million (Lorraine details), and Shopard at $6.9 million, with Cartier at number one. In footwear and accessories, Christian Louboutin dominated throughout the season, with MIV finishing at a $7.1 million MIV, with Jimmy Choo winning less than half of that, $3.3 million, Gianvito Rossi ($2 million), Aquazura ($1.8 million) and Alexandre Verman ($1.5 million) in the Top Five.
But it’s one of the stars and one event, and the difference between the results in 2025 and the power rankings for 2024 begin to appear. Comparisons of broadcasts from 2024 to 2025 remain largely unchanged. For example, both annual Academy Awards MIVs totaled $1.1 billion. The event that makes a difference to the numbers was the Grammy Awards in February, which won $1.3 billion in engagement in 2024, which was $976.6 million. What was the difference between the two events? Let’s call it the Beyoncé effect. The three Grammy wins for the Cowboy Carter superstar became the biggest talk of the night, but on the style side, her custom sheer Parelli gown and Lorraine Schwartz pearls and diamond earrings stood out on social media and post coverage. In the overall fashion rankings for the season, Schiaparelli took 9th place with a MIV $21.2 million, but Schwartz, who didn’t take part in the overall results in 2024, came in fourth thanks to Ruby Jewels, who designed not only for Beyoncé but also for Taylor Swift in 2025, to wear it at the same event.
Beyoncé’s victory night at the Grammys came third among the top women in the awards season, given that the biggest night in the music industry marks the only awards that the superstars attended. With $181 million at MIV, Ariana Grande won the season, while Miley Cyrus was closely behind at $175.2 million. Women rounding out their top 10 list: Selena Gomez, $166.6 million at MIV. Swift $156.2 million. Cynthia Eribo for $154.7 million. Demi Moore costs $144 million. Zoe Saldaña costs $122.7 million at MIV. Sabrina Carpenter $113.5 million. Chappell Roan. That MIV totaled $103.3 million.
On the boys side, Timote Chalamett outperforms all other male stars, winning a $152.3 million MIV in the 2025 awards season and wearing brands such as Givenchy, Chrome Hearts, Tom Ford and Cartier. Beyoncé’s favorite Kendrick Lamar made the 2025 Power Ranking for Grammys’ success, assisting the Super Bowl halftime show, with MIV second in $105.7 million. Adrian Brody’s award, culminating in the 2025 Best Actor Oscar, came third in a total of $94 million acquisition engagement for the brand, including Giorgio Armani, Tom Brown, Louis Vuitton and jeweller Elsa Ginn. Fill out the top 10 list of men: Kieran Culkin for $56.7 million. Colman Domingo costs $36.4 million. Bruno Mars $31.6 million. Jeremy Allen White costs $29.5 million. Benson Boone costs $26.8 million. Adam Brody for $25.9 million.
Certainly, this year’s numbers will ultimately reveal two lessons. The consistency between the brand and celebrities is hotter and more popular than ever, and the Academy Awards is widely regarded as the most engaging event of the season, but the Grammy Awards will not be discounted in the overall equation. It is still unclear how May’s Met Gala Carpet will perform for the 2025 awards season.
Bad Bunny is the latest to strip down for Calvin Klein underwear
Calvin Klein announces a new Spring 2025 campaign starring Bad Bunny.
Photo by Mario Sorrenti
Following in the footsteps of Jeremy Allen White, Justin Bieber, Michael B. Jordan and OG of Calvin Klein’s underwear campaign, Bud Bunny fell into the spotlight of his Skibbies for Spring 2025 images.
The campaign, which was just released, was filmed by the legendary Lensman Mario Sorenti. That work was filmed in 1993 by Calvin Klein’s work, Kate Moss, for the label’s obsession campaign. Wear the latest version of the brand’s icon cotton stretch underwear. A subtly cheeky statement issued by Calvin Klein.
“This has been on the job for a while, and it’s nice to see him finally come back to life,” Bud Bunny said in a statement. “I’m excited and grateful for the opportunity to take part in this brand’s iconic campaign. Filming it in Puerto Rico made it much more special and authentic.”
The sign displaying his Calvin-sculpted tattoo bunny debuts worldwide in one major location on Houston Street in New York’s SoHo neighborhood, on sale March 18th.
Mary Quantum personal archives win auction block
Mary Quant is a Chelsea fashion designer and makeup maker.
Arthur Steel/Keystone/Halton Archives/Getty Images
Vintage fashion enthusiasts should add notes to Aical on March 25th. This is a collection from Mary Quantum’s personal archives that arrive at the auction block in London. Stardom, which stems from style during the London mod movement in the 1960s, is celebrated by popularizing miniskirts and turning PVC into the coat production sought among fashion forward women. The latter group included Audrey Hepburn, who wore two Quant Looks on two roads in 1967, and Charlotte Rampling, who was dressed by the designer at Georgie Girl in 1966.
London-based Kelly Taylor Auctions is selling 35 lots from the personal archives of Dame Barbara Mary Quant, who passed away in April 2023, as part of the Vintage Fashion, Antique Costumes & Textiles event on Tuesday, March 25th. Lagerfeld. Unlike the Sky High estimates that are common in vintage auctions, many pieces in a Quant lot start at £200, or around $260 at current exchange rates. This includes a red, orange and blue velour maxi dress from around 1970, designed from Quant and her personal collection, and is registered on the current red carpet.
Lot 554, Mary QuantMaxi Dress from the Designer’s Personal Archive
Courtesy of Kelly Taylor Auctions
Adrien Brody will launch a parcel campaign at Monos
Adrien Brody stars in Monos’ Aluminum Collection Campaign
Alexis Gomez
He just won a brutal Oscar and now there’s no shortage of luggage when Adrian Brody wants to take this trophy or what he earned for a pianist in 2003. Soon after the Academy Awards, luggage brand Monos announced Brody as the star of its latest advertising campaign. This also highlights the first aluminum collection.
Brody appeared in a campaign towards Tanguier in northwestern Morocco, broke on March 17th and was lensed by filmmaker and photographer Alexis Gomez. The images give off a Brody vibe as a refined globetrotter, an idea that follows the actor’s personality, he said. “Growing up in New York, a city full of diversity and unexpected encounters — sparked an craving for adventure,” Brody said in a statement released by Monos. “I often find myself in different places while working on films. This is exciting. I love exploring, traveling, finding paths. Travel reminds me that boundaries are irrelevant.
The Monos Aluminum Collection comes in four sizes and three colors, priced between $665 and $775 per piece on Monos.com.
