Today, the podcasting industry has grown to over $25 billion. According to Forbes, influencer marketing is a $250 billion industry as of last month, and both are likely to grow even larger in the coming years.
Like Democrats, Republicans now see value in working with these creators and plan to bring them under the red tent in many upcoming elections.
“We really need to build a bench of people who can continue to advance conservative ideals online,” CJ Pearson, co-chair of the Republican National Convention’s Youth Advisory Committee, told me. told. “This allows us to continue to reach young people in places that traditional media can’t reach. And it allows us to continue to reach young people in places that traditional media can’t reach. I think it will become something that we can rely on.”
There will be a lot of thinking in the coming days and weeks about what went wrong with the Harris campaign. But one thing we’re sure of? The future of elections and political influencers as we know them has changed forever. They will now be organized and operated under the new Trump administration.
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As of this writing, I am running on three non-consecutive hours of sleep. I don’t think it’s a good time for you either. So this week, I would like to hear your thoughts and complaints about the election. Please drop off my bag and we’ll meet again next week.
Please send your feedback to mail@wired.com. K, I love you, bye! ❤️
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🔗 Kareem Rahma’s American Dream: Kareem Rahma, creator of the popular TikTok series “Subway Takes,” filmed a video with Harris earlier this year. It did not go as planned and was later scrapped. (New York Times)
🔗 All big tech leaders congratulate Donald Trump: CEOs of big tech companies like Apple’s Tim Cook and Meta’s Mark Zuckerberg congratulated Trump on his win, and Emma – We are committed to working with anyone who appropriately identifies that Mr. Ross has threatened to put some people in jail. (The Verge)
🔗 What Trump’s victory means for Silicon Valley: Cristiano Lima does a great job of explaining how the incoming Trump administration could regulate Silicon Valley’s tech companies. He covers everything from committee assignments to policy issues such as data privacy and antitrust. (Washington Post)
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Leah, Tim, and Tori recorded a podcast today for WIRED Politics Lab about how Elon Musk helped Trump win. Listen here.
That’s all for today. Thank you for subscribing. You can contact me via email, Instagram, X, or Signal at makenakelly.32.
