Swedish investment group Qarlbo AB has introduced a new luxury hospitality brand, Miramis.
With its launch, Miramis represents Calbo’s commitment to developing iconic facilities in emerging destinations. The brand focuses on prime locations and offers high-end design and personalized guest service.
The brand’s starting point is a collection of assets and project pipeline from Erqole, an Italian hospitality company owned by Calbo.
Miramis’ launch portfolio includes iconic properties located in some of Italy’s most sought-after locations, just over an hour from Rome and within a short distance of each other in southern Tuscany. LA ROQQA and Isolotto Beach Club in Porto Ercole will both launch in 2023. , along with Hotel Torre di Cala Piccola in Porto Santo Stefano, Tuscany and Fattoria La Capitana in Mariano, both of which will undergo extensive construction. Renovation work.
Additionally, as part of an urban regeneration project, a new hotel is planned to be built on the site of the Sirio factory in Porto Ercole. Each property offers a unique and complementary experience, whether by the seaside or in the countryside.
Miramis builds its identity on the values of social and environmental sustainability, respect for community, and innovation, reaffirming its commitment to authentic and personalized hospitality that creates lasting meaningful experiences. I am.
This commitment is reflected in our choice to employ local staff, source ingredients locally, and adopt a farm-to-table philosophy underpinned by our unique gardens that connect food with the health of our guests.
Strengthening the economy of the communities in which the brand operates expresses Miramis’ goal of strengthening local traditions in line with the latest luxury tourism trends that emphasize personal service, environmental stewardship, and overall well-being. I am. With a foundation built on strong values, Miramis aims to establish itself as a trusted and forward-thinking operator in the luxury hospitality sector.
Flavio Bucciarelli, CEO of Calbo Hospitality, commented:
“Ercol, with its expertise, values and team, forms the ideal foundation for Miramis, allowing us to set new standards in the luxury hospitality sector.
“At Miramis, we are expanding the region in which we invest and operate with a broader and forward-thinking vision, looking at new destinations, both in gateway cities and further greenfield authentic locations. We remain steadfast in our commitment to strengthen
Under the leadership of Flavio Bucciarelli, CEO of Qarlbo Hospitality, and Stefano Cuoco, CEO of Erqole, Miramis relies on a close-knit team of more than 200 Erqole employees. Storytellers are the foundation of the group. In Italy, for example, entire staffhouses are dedicated to storytellers, and training programs are also in place to encourage both a better work-life balance and a strong sense of community.
