The fields of horology and art have long been closely intertwined. Artists and watchmakers alike create great works out of seemingly nothing, building on grand traditions and adding their own innovative contributions. One of the oldest Swiss luxury watch manufacturers. jaeger lecoultre celebrates this connection with its Made of Makers program, collaborating with artists, designers and artisans across a variety of media to create creative reinterpretations of the brand.
In the past, the Maison has collaborated with everyone from visual artists to chefs and musicians, and for this program it will partner with a renowned perfumer. Nicolas Bonneville We create a series of three fragrances that perfectly capture the olfactory essence of Jaeger-LeCoultre. Among the leading perfumers of his generation, Bonneville was obsessed with aromas from an early age and was mentored by some of the industry’s most prominent olfactory minds, including the legendary Francis Kurkdjian. in him fragrance At Jaeger-LeCoultre, his creativity and versatility are on full display.
One of them, the Timeless Story, takes its cue from perhaps the most famous of Jaeger-LeCoultre’s collections, the Reverso. The watch’s trademark reversible design was originally an answer to the challenge of designing an item durable enough to be worn during a polo match, and the fragrance features woody, leather-like elements to evoke the same horse associations. A grass-like note is used.
Another scent, ‘The Celestial Odyssey’, references the celestial bodies that have long inspired watchmakers, evoking thoughts of the sun, moon and stars with a combination of amber, patchouli, ambergris and vanilla. evoke. The third Precision Pioneer is made of cedar, guaiac, oud tree I use incense and amber to evoke the heat of a blacksmith’s fire.
The Hong Kong public will have the opportunity to find out more at a series of masterclasses to be held in December at the Jaeger-LeCoultre boutique in Pacific Place, Admiral Chong. Through a series of unique educational and sensory experiences, you’ll learn all about the ingredients, the art of perfumery, and how these one-off fragrances are created.
