The talented cast will star in a film coming out next month. Image credit: Stuart Weitzman/Ned Rogers
American footwear brand Stuart Weitzman is introducing a new distributor.
American gymnast Aly Raisman, American model Christy Turlington, American actress and author Issa Rae, American actress Lucy Liu, and Chinese model Ming Xi have been appointed as the brand’s new global brand ambassadors. Selected to celebrate modern femininity, the talents will appear in the campaign film titled “How Lovely to Be a Woman,” scheduled to premiere on September 4, 2024.
“Creating stylish, comfortable shoes that inspire women with strength and confidence is the foundation of the Stuart Weitzman brand,” Kaycee May O’Reilly, senior vice president and chief marketing officer at Stuart Weitzman, said in a statement.
“Right now is an important time to stand up strong as women, which is why we carefully selected our new global ambassadors who embody this strong feminine spirit in their own unique way,” O’Reilly said. “Each woman has her own inspirational story to share, based on her incredible life experiences, which we hope will inspire more confidence in women around the world.”
Embrace your femininity
Stuart Weitzman’s remix of “How Lovely to Be a Woman” from the 1963 musical Bye Bye Birdie features a video directed by Russian-American director Matvey Fikus.
The upcoming campaign, shot by American fashion photographer Ned Rogers, will showcase footwear from the brand’s 5050, Stuart and Nudist collections, as well as highlight the brand’s fall 2024 Emerson capsule collection.
The products are available at Stuart Weitzman boutiques, the House’s website and select retailers worldwide.
The statement said each new appointee is in their own way “going beyond expectations and using their position for good.”
Stuart Weitzman calls Olympic medalist Raisman an “athlete advocate,” while Shi, described as a “well-rounded beauty,” defies convention as a working mother of two.
Turlington (see story) founded and leads the nonprofit Every Mother Counts, which advocates for safe pregnancy, more than a decade ago and is described as the brand’s “exemplary maternal health activist.”
The leaders dubbed Lei and Liu “modern-day titans” and “unconventional artists” respectively for their pioneering business and on-screen achievements.
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