Plezi Nutrition, a public welfare company co-founded by Michelle Obama, has created a new sports drink with Stephen Curry.
Four-time National Basketball Association champion Stephen Curry is working with former first lady Michelle Obama to release healthier sports drink options.
Curry and Obama announced on Wednesday the launch of Plezi Hydration through Obama’s public benefits company Plezi Nutrition. The drink will be added to Curry’s growing portfolio of off-court ventures as he approaches the final year of his 37-year-old playing career.
The sports drink market is a busy space, but Curry is different because the drinks focus on health and wellness. The drinks contain less sodium than their sugar, artificial sweeteners, and their major rivals, and do not promote daily vitamin C.
“We’ve created something with smart ingredients and invincible flavors, so that people can burn their bodies the right way. There’s no nonsense or shortcuts.
Plezi is available in three flavors
The sports drink category is dominated primarily by three major players. According to Data Analytics Company Euromonitor International, Pepsico’s Gatorade has a market share of 61%, with Coca-Cola’s Powerade at 14.5% and Bodyarmor at 11.8%, with BodyTard continuing.
Curry joins the growth list of athletes and celebrities investing in the sports and energy beverage markets, from the late Kobe Bryant (Body Armor) to LeBron James (MTN Dew Rays) to fighter and influencer Logan Paul (Prime).
According to Howard Telford, senior industry manager of soft drinks at Euromonitor, the overall demand for advanced hydration is currently very strong.
In the ready to link sports drink category, volumes fell in 2024, but sales increased due to price increases, Telford said.
This category faces pressure from rising powder mixtures. It is an oral fluid supplement brand such as pedialite and electrolitte, which are challenging the domination of traditional sports drinks.
Plezi said that curry was not only an investor in the product, but also helped everything from actual drinks to packaging. His wife, Ayesha, who has a cooking background, also helped create and taste the drink.
Plezi, which means “fun” in Creole, is available in three flavors: lemon lime, tropical punch and orange mango twist. My favorite curry flavour is the orange mango twist.
Drinks will be sold in California at Walmart, Albertsons and Safeway, and are also available nationwide on Amazon. The 16.9 oz bottle costs $2.29 each, and the full bottle contains 70 calories.
“We look forward to offering delicious, healthier options for everyone who is trying to become active and hydrated,” Obama, co-founder and strategic partner of Plezi Nutrition, said in a statement.
Obama launched Plezi Nutrition in 2023, campaigning her “Let’s Move!” in the White House with the aim of “helping a healthier generation of children.”
Curry is also a health and nutrition advocate through the nonprofit EAT. learn. Play. , he and Ayesha created in 2019. Plezi said he worked with the ELP at various events by serving drinks.
