University of Cincinnati volleyball players wrote “Black Lives Matter” on their shoes before a game against the University of Pittsburgh on Aug. 21, 2021.
Historically, sports have been influential, but in recent years organizations have increasingly influenced the political landscape. Political campaigns such as the Black Lives Matter movement and Hispanic Heritage Month have been introduced by organizations such as the NBA, NFL, NHL, and FIFA.
It started when Colin Kaepernick first spoke out against social injustice and police brutality during the national anthem. Kaepernick chose to kneel as a form of protest while his teammates stood with their hands over their hearts. His actions received mixed reactions, with some praising him and others wanting him to be condemned for his actions. After the season, Kaepernick became a free agent but had no contract left.
This is the first of a new era of protest in sports, once a soft topic, but today sports organizations are encouraged and needed to advocate for change.
As the election approaches, organizations such as the NFL are issuing statements urging Americans to vote. “The key to a healthy and vibrant democracy is active civic engagement among our citizens, which is why the league is committed to ensuring that the entire NFL family, including fans, makes their voices heard and votes in election cycles this year and beyond. ,” the NFL said. stated in a website post.
Many sports organizations use their platforms to advocate for political and social issues. Because that visibility can change public opinion and spur political action.
“The NFL has an unparalleled ability to bring people together around the game of football,” NFL Commissioner Roger Goodell said in an interview with NFL. “We recognize our privileged position as a unifier of the nation. “We are committed to using our platform to promote the game of football.” For everyone in the NFL family to make their voices heard and help guide the future of this country. ”
Other organizations, such as the WNBA and NBA, have campaigns dedicated to spreading awareness of other social justice issues. The WNBA continues to host the Commissioner’s Cup, hosted by Coinbase, which aims to spotlight the league’s social justice efforts. This season, the league’s partnership with Rock the Vote, a bipartisan benefit, will educate fans about building youth political power through voter registration, education and mobilization.
The NBA has an organization called the National Basketball Association Social Justice Coalition that provides information on many social justice issues, including criminal justice, community safety, police, and voting rights.
These organizations also have an economic impact by spreading awareness, supporting the underprivileged, and contributing to local and national organizations that give a voice to the voiceless. These organizations can also support or amplify athlete voices to address issues and spread knowledge about issues.
Sports are fun, but these organizations do more than just bring people their favorite football, basketball, or hockey games. They spread awareness about issues that need to be addressed and influence their fans to be part of the changes needed in the world.
