“Find More” celebrates the joy of travel and appeals with emotion and credibility to the shared curiosity of Silversea guests
Miami, March 14, 2025 /PRNewswire/ -Silversea has announced more, Silversea, the leading travel brand for experience and expeditions, to announce new brand positioning. Currently, living across the company’s channels and platforms, the rethinked brand representation has established a new code of luxury.
To prioritize feelings and credibility and find more positions, guests find silversea guests as creators of their own stories. The new visual language and distinctive tones of voice speak to their innate curiosity and inspire exploration. Through vivid images, we capture authentic connections and unforgettable moments, creating stories that travelers will be attracted and desired to experience.
“It not only reflects the positioning of our new brand, but also embodies the joy of travel as a homage to our guests. “It is a celebration of a place that gives us a new perspective, and the people we meet inspire that perspective. It embraces the spirit of immersive discovery and captivates travelers as they uncover us and hidden wonders.
Silversea’s new brand positioning reflects the secular curiosity of its guests, but brings travelers together through shared thinking. Known lovingly as eternal wanderers, these discerning explorers are devoted to self-rich, hoping for cultural discoveries, craving new adventures. More embodied embodies Silversea’s commitment to satisfy these desires through an unparalleled global choice of immersive experiences, including its groundbreaking salt (sea and land taste) culinary programs and the excellence of unparalleled services. The development of two pioneering Nova class ships, Silver Nova and Silver Ray, and the southernmost hotel in the world, underscores Silver Sea’s exclusive travel, luxury expedition leadership and dedication to unlocking polar exploration.
“Guests choose Silversea for an unparalleled experience that can’t be found anywhere else. Our new brand positioning brings them closer to finding more,” said Annette Diaz, Interim Chief Marketing Officer at Silversea. “It is designed to stimulate a sense of discovery, and finding more seamlessly integrates throughout our channel and redefines gorgeous ads. This new positioning shows a change in what a gorgeous trip can do.
For more information on Silversea’s new brand positioning, check out the details.
www.silversea.com/lp-to-finding-more.html
About Silversea
Silversea is a leading experiential luxury and expedition travel brand, offering immersive experiences, personalized services and innovative cuisine on 12 intimate oceans and expedition ships across all seven continents. Silversea’s itinerary includes an unparalleled range of destinations from around the world, from the Mediterranean and the Caribbean to the Galapagos, the polar regions and hundreds of attractive locations in between. The brand, which is set to strengthen its destination leadership in the second half of 2025, is developing the southernmost hotel on Earth in Puerto Williams, Chile. Silversea defends oriented guests’ closer to their destinations with uncompromising comfort, aiding the joy of travel, a rich spirit of discovery, and a lasting commitment to finding more.
Silversea is owned by the global cruise company Royal Caribbean Group (NYSE: RCL). For more information, please visit www.silversea.com.
About the Royal Caribbean Group
Royal Caribbean Group (NYSE: RCL) is a leader in the vacation industry with a global fleet of 67 ships across five brands travelling to all seven continents. The Royal Caribbean Group has a mission to provide the best vacation responsibly and serves millions of guests each year through a portfolio of best-in-class brands, including Royal Caribbean, Celebrity Cruises and Silver Sea. and an expanded portfolio of athletic vacation experiences through the perfect day at the Cococay and Royal Beach Club Collection. The company also owns 50% of the joint ventures operating TUI Cruises and Hapag-Lloyd Cruises. With a rich history of innovation, the Royal Caribbean Group continues to offer exciting new products and guest experiences that will help shape the future of leisure travel. Find out more at RoyalCaribbeanGroup.com or rclinvestor.com.
View original content and download multimedia: https://www.prnewswire.com/news-releases/silversea-unveils-new-brand-positing-positing-during-enduring-commitment-finding-finding-finding-302401939.html
Silver Sea Cruise Source
