Many of Amazon’s sellers create products inspired by popular styles from top brands, but without the big brand markups.
Keywords like “Wayfair,” “Anthropologie,” and “Pottery Barn” will tell Amazon’s search engine to prioritize products that have a similar design or are tagged by sellers trying to capture that market. You will be instructed to.
As a result, you can often find products that offer comparable functionality but at a fraction of the cost.
5 tips for success
1. Search broadly
Start by entering the name of the store you’re inspired by, like Wayfair or Pottery Barn.
Then add terms like “sofa,” “rug,” and “lamp” to make it more specific.
For example, if you search for “Anthropologie mirror,” you’ll see both name brands and similar items, all of which are cheaper than Anthropologie.
2. Use filters
Once the results appear, use Amazon’s filters to narrow down your selection.
Sort by price, customer reviews, materials, and more to find the best deals.
You can also filter by “Free Shipping” or “Prime Eligible” to ensure faster and cheaper shipping.
3. Check seller ratings and reviews
Many third-party sellers use popular brand names to get attention, but you need to make sure their products hold up.
Always check ratings, read reviews, and look for verified purchases to rate quality before purchasing.
Pro Tip: Use AMAZON’s “Customers Also Bought” and “Sponsored Products”
Once you click on a product, scroll down to the ‘Customers Also Bought’ section or check out our list of ‘Sponsored Products’. These recommendations often lead to even more affordable alternatives inspired by top brands. With the right filters and a little browsing, you can style your home at a low cost without compromising on design.
4. Consider “Amazon Brand”
Amazon has several private brands that offer trendy and well-designed home furniture, including Rivet and Stone & Beam.
These brands are often less expensive, but still offer a chic, upscale feel similar to Wayfair or Pottery Barn.
SEE ALSO: 21 Smart Tips for Saving Money at Wayfair
5. Compare before purchasing
Use the brand’s original website to compare prices and styles.
In some cases, the savings may not be large enough to justify going off-brand.
However, you will often find that similar designs can vary greatly in price.
Popular brands to try on Amazon
Below is a handy list of 14 big-name brands you can search on Amazon to find stylish, budget-friendly alternatives.
1. Anthropology Home
Known for its boho-chic vibe, search for “Anthropologie bedding” or “Anthropologie Wall art” and you’ll find similarly whimsical and artistic pieces on Amazon.
2. West Elm
Known for its mid-century modern pieces, search for “West Elm dining table” or “West Elm lighting” to find a sleek, minimalist alternative.
Pro tip: West Elm Outlet is a great alternative
If you prefer West Elm products to what you can find on Amazon, be sure to check out the Open Box Outlet Sale first. This is a little-known section of the website where you can save up to 75% on furniture, rugs, window coverings and kitchenware. All of these items have been opened and returned, but are still in “like new” condition.
See also: Trick your kids with the best fast food ducks
3.CB2
Chic, modern décor and furniture are popular; search for “CB2 Bar Stools” or “CB2 Side Tables” to find similar items at affordable prices.
4. Wayfair
Known for affordable modern farmhouse style furniture, search for “Wayfair bed frame” or “Wayfair dining table” and you’ll find plenty of affordable options.
5. Repair hardware
For luxury, industrial, and vintage-inspired items, search for “Restoration Hardware Chandelier” or “Restoration Hardware Sofa” to find similar designs at lower prices.
6. Wooden boxes and barrels
Crate & Barrel is known for its clean, modern lines and quality items.
Search for “Crate & Barrel Dining Chair” or “Crate & Barrel Sofa” to find comparable products.
7. Jonathan Adler
Featuring bold, artistic designs, search for “Jonathan Adler vases” or “Jonathan Adler furniture” to find fun, colorful designer pieces.
8. Serena & Lily
For a coastal or casual-chic vibe, search Amazon for “Serena & Lily bed frame” or “Serena & Lily rug” and you’ll see similar beachy, relaxed styles.
9. Pottery Barn
If you’re looking for timeless, classic home furniture, search for “Pottery Barn Sofa” or “Pottery Barn Cushion” to find alternatives on Amazon that offer similar texture and design.
10. Herman Miller
Known for its iconic ergonomic furniture, especially office chairs, search for “Herman Miller Office Chair” to find an affordable alternative to well-designed and functional products. .
11. Article
Article offers modern furniture with a Scandinavian feel.
Search for ‘article sofa’ or ‘article coffee table’ to find a sleek, minimalist alternative.
12. Joybird
Joybird specializes in customizable furniture that combines vintage and modern.
For similar products, look for terms like “Joybird Section” or “Joybird Armchair.”
13. Urban Outfitters Home
For trendy, youthful home decor, search for “Urban Outfitters rugs” or “Urban Outfitters wall art” to find trendy home accents at affordable prices.
14. Shine Clothing
Shein clothing is a very popular “fast fashion” apparel that ships directly from China.
If you search for “Shein tops” and “Shein outfits” on Amazon, you’ll find several very similar styles. You don’t have to wait more than a week for it to arrive at your door like you would if you ordered directly from Shein.
SEE ALSO: Shein review: Let’s break down the good, the bad, and the ugly
