The luxury beauty brand for women over 40 was founded by a visionary product developer.
NEW YORK , Sept. 3, 2024 /PRNewswire/ — Sarah Creal has announced its expansion into 22 Sephora stores nationwide and on Sephora.com. Founded by Sarah Creal, a visionary product developer and brand builder for 30 years, the luxury beauty brand features high-performance makeup and skincare essentials for women over 40.
Scientifically advanced, multi-use products deliver immediate and long-lasting moisturization, wear, and repair. Each formula is powerful on its own, but developed to work harmoniously as a team. Sarah Creal clinically tests every product in a third-party lab and delivers every product in carefully considered, custom-made packaging.
Along with its core lineup of Everyday Essentials (launching on SarahCrealBeauty.com this June), Sephora will introduce the brand with a new lip collection consisting of 10 moisturizing lipsticks called Speak For Yourself and a peptide priming treatment called Lip Grip. Lip Grip is a colorless universal lip treatment that keeps lipstick in place while blurring and softening lip lines, a common concern among the brand’s core demographic. The Speak For Yourself lipstick collection celebrates women’s rights with color names such as Pink Tax, Red V. Wade, Double Standard, Pay Equity and Madam President.
Founder and CEO Sarah Creel had this to say about the partnership: “Women over 40 have been ignored by the beauty industry for so long. I know this because I’ve spent the last 30 years creating products and brands for women in their 20s and 30s. When I started my own brand, I made it my mission to fill this huge gap of need. At 54, this is a personal mission, and I’m thrilled to be able to make it a reality with my dream partner in Sephora.”
“We’re thrilled to partner with Sarah Clear Beauty, an innovative brand that fills a gap in the market for customized beauty solutions for customers with mature skin,” said Amy Abrams, vice president of makeup merchandising at Sephora. “With its scientifically advanced, multi-use formulas, the brand not only aims to support and enhance everyday beauty routines, but also empowers consumers to find effective solutions to their unique skin concerns over 40, which we’re confident will resonate with the Sephora community.”
Sarah Creal’s lineup includes:
Firm Offer (4 in 1 Ultimate Eye Cream, $95)Moisture Source (Bi-Phase Brightening Essence, $95)Brilliant Repair Shield SPF 50 (Illuminating Serum Broad Spectrum Sunscreen, $64)Face Flex (Concealer & Complexion Enhancer, $58)The Complexion Brush (Ultra Soft Concealer & Foundation Blender, $48)Back of the Cab (Volumizing Longwear Tube Mascara, $40)The Adults Are Talking (Solid Serum Lip Repair, $42).NEW Speak for Yourself (10 Shades of Moisturizing Lipstick, $50)NEW Lip Grip (Peptide Priming Treatment, $36)
Sarah Creal is free from criticism, negative comments, lofty promises and unattainable goals. At Sephora, the brand is vegan, gluten-free, cruelty-free, fragrance-free and clean.
Sarah Creal will launch on Sephora.com on September 3rd and in-store in 22 stores starting September 4th.
For more information, quotes, images, or interview requests, please contact Bec Wilson at CGC NYC. Email:
View original content to download multimedia:https://www.prnewswire.com/news-releases/sarah-creal-announces-sephora-launch-calling-in-the-new-age-of-luxury-beauty-302236265.html
SOURCE Sarah Creal Beauty