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Vogue Business will be hosting a special event, “The Evolution of Luxury Brand Marketing,” on Wednesday, October 9th at the Bvlgari Hotel Tokyo.
As digital media and creative evolve at an accelerating pace, luxury brands’ ability to engage consumers will depend on how adeptly they leverage digital communications.
This event will feature leading industry experts discussing the cutting edge of brand strategy in the digital age, delving into key takeaways from how to grow brand awareness and engagement to strategies for gaining consumer loyalty.
We’ll also take a closer look at circular initiatives and creating innovative brand experiences, which have gained so much attention in recent years, from best practices for brands to refine their storytelling to how brands can make their presence felt in the attention economy.
Event Agenda
Keynote speech: The next target for luxury: the potential of the Japanese market
Japan’s luxury market sits at the crossroads of tradition and modernity. How will its exceptional hospitality and cultural identity shape the luxury brand experience of the future? Explore how luxury industry leaders have created brands that offer unique experiences and capture global attention.
Panel Discussion: Redefining Tradition – Pushing the boundaries of luxury storytelling
How are premium brands redefining the appeal of their heritage in the information age and evolving their content and communication strategies? In this panel, industry experts will share how brands can stay true to their heritage and make the most of digital platforms to enhance engagement.
Fireside Chat: A New Vision for the Future of the Premium Consumer
This is a detailed look at changing consumer behavior in the premium market, how the growing desire for authenticity and exclusivity among young consumers is influencing brands and attracting a new generation of luxury consumers, and the special experiences that luxury brands of the future must offer.
If you would like to participate in this special event or for more information, please contact maya.kajino@henge.co.jp.
The event is presented in partnership with The Trade Desk, Ogury and Liveboard.
If you have any comments, questions or feedback, please email us at feedback@voguebusiness.com.