Samsung elevates online shopping for Filipino users with personalized experience with app-exclusive deals
Samsung Electronics Philippines, Inc. – Samsung Electronics announced the launch of its new Samsung Shop app in select markets in the Southeast Asia and Oceania region as part of its strategy to enhance and simplify the online shopping experience for Samsung users and fans.
Online electronics purchases continue to dominate in Southeast Asia and Oceania. The survey found:[1] According to a survey conducted by Samsung in August 2023, 42.6% of respondents in the region purchased electronics and home appliances online in the past three months. As such, e-commerce remains a key channel for Samsung to expand reach and growth with customers who are increasingly shopping online.
After launching in Australia, Indonesia, Thailand and Vietnam last year, the Samsung Shop App is now available in the Philippines with plans to launch in more markets across Southeast Asia and Oceania. The Samsung Shop App gives users exclusive access to offers only available on the app. At the same time, the app also personalizes offers based on users’ interests, keeping users up to date with the latest deals on Samsung products through timely in-app notifications.
For users who buy through the Samsung Shop app, flexible payment options, such as easy installment payments, simplify the purchasing process. Users can also easily check delivery details and track their orders in real time. As a functional benefit, they also receive official Samsung warranties when purchasing products through the Shop app. At the same time, users can benefit from the Samsung Rewards program, allowing them to easily earn and redeem points with every purchase through the Samsung Shop app.
“Online shopping has always been a promising avenue to reach our customers, and the growing number of online shoppers in the region, including the Philippines, shows the benefits of creating a more accessible shopping platform. We are constantly looking for ways to improve our customer experience, and our aim in launching the Samsung Shop App in the Philippines is to bring our products that help elevate how they work and play to more Filipinos, enabling them to seamlessly find the best personalized deals that fit their unique needs and personalities,” said Ming Soo Chew, president of Samsung Electronics Philippines Corporation (SEPCO).
An immersive app shopping experience
With the Samsung Shop App, Samsung is enhancing the online shopping experience for its customers and fans from the comfort of wherever they are in the world by:
Optimized shopping experience on mobile devices: The Samsung Shop app is available on both Android and iOS devices, with a user-friendly mobile-optimized user interface and a curated selection of the latest Samsung home appliances available for purchase on the app, with the catalog of available products set to expand in the coming months. In the fourth quarter of this year, tablet users will be able to take advantage of the larger screen to enjoy an optimized shopping experience. Real-time order status updates: Customers who purchase on the Samsung Shop app can view their order details and receive real-time shipping notifications. With every purchase, customers are eligible for free shipping. Personalized recommendations: The Samsung Shop app can provide personalized content and recommendations on Samsung products, including easy comparisons between a user’s current device and the latest models offered, as well as accessories for products they own. Special discounts for students: Filipino students can enjoy great savings on Samsung devices with special discounts and offers on purchases on the Samsung Shop app. Exclusive offers for Samsung members: Through the member app, Samsung members can avail of member-only discounts, offers, and experience rewards on the Samsung Shop app, as well as earn additional loyalty rewards. Exclusive in-app promotion for everyone: As part of the Samsung Shop app launch celebration, Samsung customers and users can get ₱1,000 off on purchases of ₱10,000 or more by using code APP1KPH at checkout. The promotion is available from now until December 31, 2024.
Enjoy the latest deals on new products like the Galaxy Z Flip6 and Galaxy Z Fold6, and wearables like the Galaxy Watch7 series, Galaxy Watch Ultra and the Galaxy AI-powered Galaxy Buds3 series. You can also shop consumer electronics like bespoke AI home appliances, Samsung AI TVs and smart monitors. Check out today’s best deals on the Samsung Shop app. Users can also avail flexible payment options. Pay in monthly instalments with 0% interest for up to 36 months using credit cards from HSBC, Metrobank, BDO and BPI.
The Samsung Shop app is available on Google Play Store and App Store. To download and install the Samsung Shop app and take advantage of the offered promotions, please visit https://www.samsung.com/ph/apps/samsung-shop-app/ or scan the QR code to download it.
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[1] The survey was conducted by Samsung Electronics’ Southeast Asia and Oceania branch among more than 2,600 respondents across eight markets in the region.
