The 15 winners of Produce Business’ 36th annual Marketing Excellence Awards program represent leading figures in marketing in the fresh produce industry.
These agricultural marketers effectively reached consumers, built brand awareness, and increased sales through social media, media outreach, retailer and influencer events, advertising, direct mail, and other creative channels.
Agricultural marketers are letting their guard down a bit in their latest marketing efforts, creating unique brand storytelling moments while having some fun in the process.
Produce Business’ 36th annual Marketing Excellence Awards program could have easily been called “leading the way” as marketers have truly led the way by skillfully leveraging packaging, retail displays, social media, influencer partnerships, video and other traditional and non-traditional methods to highlight their brand’s unique strengths, value propositions and marketing messages to consumers and retailers.
We’d like to extend a heartfelt thank you to all of the entrants who submitted and shared their results with us. We received more imaginative and compelling submissions than ever before, which made our judges’ job especially challenging. We encourage those who did not win to apply again next year.
So to celebrate, inspire and learn, here are the top 15 campaigns that won Marketing Excellence Awards.