Crypto is coming to Europe’s popular luxury retailers. Printemps, a popular chain of luxury brands, will start accepting cryptocurrencies for payments, according to reports.
The luxury store operator has partnered with Binance Pay and Lyzi to offer customers the option to pay using top-of-the-line cryptocurrencies. Binance Pay provides a contactless and secure global payment system that supports 300 cryptocurrencies.
With this agreement, customers of all four Printemps brands and over 20 stores across France will be able to enjoy the convenience and security of encrypted payments. The company said the cryptocurrency integration will serve more than 6.5 million French customers.
Cryptocurrency use cases continue to expand
Printemps’ collaboration with Binance Pay and Lyzi reflects the continued expansion of crypto use cases. By integrating Binance Pay and Lyzi into its cashier department, the company can now offer secure and flexible payment options to over 6.5 million French crypto consumers.
Printemps currently has 20 stores nationwide.
Many observers believe Printemps’ move will shake up the luxury retail industry. It is the first European luxury brand to accept cryptocurrencies, highlighting the potential of blockchain to improve the shopping experience for its customers.
Binance Pay, Lyzi, and Printemps: an award-winning collaboration
Printemps’ collaboration with Binance Pay and Rigi will not only reimagine the luxury retail shopping experience, but also enhance the customer experience while enjoying the convenience and security promised by blockchain.
The industry has already welcomed the partnership, with Printemps and Rigi winning awards for their efforts. These companies received the Bronze Award for Innovative Collaboration at the 11th Nuit du Commerce Connecté. The awards ceremony, organized by Républik Retail, aims to recognize companies that invest in new technologies and innovations, including artificial intelligence.
Printemps continues to strive for innovation
The company said the industry recognition from Républik Retail confirms its commitment to innovation that improves the shopping experience for its customers. Emmanuel Switzer, chief partnerships officer, said in a statement that the company is proud to be the first department store network in the country to accept cryptocurrencies and domestic and international customers.
Suissa added that the partnership with Lyzi and Binance Pay will improve the shopping experience and connect customers using Web 3.0 solutions.
With Binance Pay integration, Printemps shoppers can now pay using Bitcoin as well as popular altcoins and stablecoins such as USDC and Tether. Lyzi is a leading cryptocurrency payment solution that supports over 70 cryptocurrencies including Bitcoin, Binance USD, and Ethereum.
Featured image from Blog Economie Numérique, chart from TradingView
