Seven or eight years ago, high-end luxury cars in China were almost synonymous with joint venture cars and imported cars. At that time, driving a JV or imported car was a symbol of status and prestige. However, in recent years, with the development of electrification and intelligence, this way of thinking has changed significantly. It seems that both the inside and the appearance have exceeded that of conventional luxury cars!
AITO M9 is a prime example. According to the latest delivery data, the AITO M9 series delivered 16,004 units in October. In the 10 months since its release, the cumulative number of pre-orders has exceeded 160,000 copies. It has consecutively held the title of monthly sales champion for vehicles priced over 500,000 yuan in the Chinese market, and continues to lead new trends in technology luxury. Its popularity in this market has taken a backseat to traditional luxury cars such as the BMW X5, Mercedes-Benz GLS, and Audi Q7.
Smart features become mainstream in the luxury car market
While we may appreciate the heritage and craftsmanship of traditional luxury brands, those are no longer the only criteria for determining whether a car is luxury. Particularly as the wealthy population gets younger, their definition of a car is increasingly focused on technological sophistication, smart features, and environmental performance. Examples include smart driving technology, voice-activated and remote smart connectivity, and customizable features and layouts for a personalized cabin.
These requirements are exactly what the AITO M9 excels at. AITO M9 significantly improves the level of driving intelligence with a series of intelligent upgrades such as smart lighting, smart space, intelligent driving control, active safety, and intelligent parking assistance, thereby securing a leading position in the luxury car market I will. These high-end intelligent features not only provide users with an unprecedented driving experience, but also ensure that the vehicle continues to evolve, allowing users to enjoy continuous value brought by intelligent technology.
AITO M9 has been upgraded to ADS 3.0, enabling a comprehensive upgrade of urban smart driving navigation assistance. New features include roundabout navigation and temporary roadside parking, enabling a smart driving experience in any scenario. AITO M9 was ranked first in the smart driving technology evaluation report recently released by P3, a famous German automotive consulting company.
According to reports, the P3 evaluation comprehensively applied Germany’s Smart Driving Evaluation System, with more than 70 experts conducting comprehensive scoring with a focus on evaluating the test vehicle’s urban navigation capabilities. The system covers more than 100 specific scenarios and can objectively and track features such as smart driving, parking, and active safety. The ratings range up to L3, with scores ranging from 1 (basic) to 5 (ideal), with an average European score of 3.6. After multiple evaluations by experts, AITO M9 topped the list with a score of 4.73, demonstrating its absolute strength in smart driving technology.
Building “new luxury” quality with superior service and intelligent manufacturing system
In this wave of “New Luxury” transformation, AITO M9 embodies the image of a “New Luxury” car in the intelligent era, which is more luxurious, smarter and safer.
To meet the diverse needs of different users, AITO M9 has been meticulously designed in two versions: 5-seater and 6-seater. The five-seater version has also been dubbed the “Rolls-Royce Cullinan of China” and has a very spacious and versatile trunk space, offering great convenience for both families and individual users. Meanwhile, the six-seater version, with its spacious three-row layout and equally comfortable configuration, is an ideal choice for family trips and business receptions. This innovative seat layout not only significantly expands the market reach of AITO M9, but also perfectly blends luxury experience with practical functionality.
Since its launch in December last year, AITO M9 has conquered the traditional core market of luxury cars in less than a year, supported by various factors.
The first is the powerful intelligent manufacturing capabilities behind it. Combining Seres’ decades of automotive manufacturing experience with the technical strength and influence of China’s top technology companies, the AITO M9 is at the forefront of both quality and technology in its class. Seres Super Factory boasts the world’s leading 9800T die casting machine, allowing for the highest integration of integrated die casting components. More than 1,000 smart devices and 3,000 robots work together to achieve 100% automation of key processes. In addition, the factory also implements the industry’s first automatic quality testing technology, allowing 100% quality monitoring and traceability, ensuring high quality and fast delivery of AITO M9.
In addition to strong hardware manufacturing capabilities, Ceres also introduces “CARE” services to build a smart digital service system. This system allows users to receive high-quality services at each stage of “viewing, selecting, purchasing, using, and maintaining a car,” as well as special services during specific periods such as seasons and holidays. .
After the delivery of the large-scale product, the CARE service system has received unanimous high praise from users, with a satisfaction rate of over 96% to date. Every day, a group of approximately 300,000 one-on-one dedicated service managers continues to serve your needs. To date, more than 650,000 services have been provided.
Conclusion:
From the perspective of the development of the luxury car market, the AITO M9 actually has an important meaning in defining the “new luxury car.” This shows the market what a luxury car should be in the new energy era. Those who want to promote their brand should focus on both luxury and technology, and use technology to define travel. Mastering this secret will allow car brands to evolve more smoothly and further, and accelerate the entire luxury car market towards new technological transformations.
