new york, October 17, 2024 /PRNewswire/ — P180, a new venture focused on increasing profitability for brands and retailers in the luxury apparel space, has announced an investment in global fashion brand Altuzarra. This strategic move follows P180’s recent investment in elysewalker, a multi-brand premium retailer.
Known for its modern yet timeless luxury women’s clothing, Altuzarra is an ideal partner for P180 due to the brand’s strong market presence, exceptional design and visionary founder leadership. Joseph Altuzarra. The direct-to-consumer business has grown significantly over the past five years, making it a natural choice for P180’s growing portfolio.
In addition to the financial investment, P180 will support Altuzarra’s digital transformation by onboarding Altuzarra.com to CaaStle’s proprietary platform. This important step strengthens Altuzarra’s e-commerce capabilities, turning the digital channel into a guaranteed profit center for luxury brands, while allowing the Altuzarra team to focus on evolving its creative vision and expanding its assortment. It is expected.
Co-founded by industry veterans brendan hoffman and CaaStle CEO Christine HunsickerP180 invests in compelling fashion brands and deploys CaaStle’s platform to accelerate growth and increase both profitability and valuation. P180 provides operational experience and access to industry resources, including the CaaStle platform, which provides technology that enables capabilities and expertise in rental, pricing, e-commerce management, and digital marketing.
“P180 is excited to announce our second investment focused on designer-led brand Altuzarra,” said P180 co-founder. brendan hoffman. “This reflects our belief that designer-led brands like Altuzarra have significant revenue and profit potential if they are provided the resources to optimize their operations, particularly inventory monetization. , our first investment in a monobrand. Altuzarra’s brand strength, product excellence and Joseph Altuzarra’s Their continued leadership makes them the perfect partner for P180. We are excited to develop new growth opportunities together. ”
Founder and Creative Director of Altuzarra; Joseph Altuzarra“We are thrilled to partner with P180, an exciting milestone for Altuzarra. Their forward-thinking approach and industry expertise provide the ideal foundation for the next phase of growth for our brand. This partnership not only allows us to expand our global presence, but also contributes to strengthening our digital strategy, leveraging P180’s expertise to push the boundaries of our creative vision. I’m especially looking forward to pushing the boundaries and creating more effective ways to connect with customers.”
Over the next 12-24 months, P180 will expand its portfolio with additional investments in compelling fashion brands and retailers, providing working capital, operational expertise and innovative digital resources to help brands reach new heights. We plan to provide this functionality.
About P180:
P180, new venture co-founded Christine Hunsickerand brendan hoffmanis focused on increasing profitability for brands and retailers by bringing CaaStle’s monetization technology to omnichannel experiences. P180’s core mission is to invest in or acquire brands and retailers that benefit from our operational expertise and innovative technology.
About CaaStle:
CaaStle is a leading B2B technology company driving the next evolution of inventory monetization for apparel and more. The company’s innovative CaaS (‘Clothing as a Service’) rental platform is creating a new economy for apparel and enabling US and UK retailers, fashion brands, content creators and digital communities to strategically participate in the rental economy. , allowing us to connect with our customers. Named one of Fast Company’s Most Innovative Companies two years in a row, CaaStle has proven that rentals are an essential and profitable part of a brand’s omnichannel strategy. For more information, please visit: CaaStle.com.
About Altuzarra:
altuzarra is a luxury fashion brand known for its unique blend of modern sophistication and timeless elegance. Since being founded in 2008 by Joseph, altuzarrathe brand has become synonymous with thoughtfully designed and meticulously crafted collections that blend creativity with a deep understanding of the needs of modern women. Known for its striking silhouettes, rich textures and prints, and rigorous approach to tailoring, altuzarra creates clothes that make women feel confident and effortlessly chic, capturing the dynamic spirit of modern femininity.
View original content to download multimedia: https://www.prnewswire.com/news-releases/p180-announces-investment-in-luxury-fashion-brand-altuzarra-302279437.html
Source P180
