Hilton has introduced a new program for top luxury travel advisors called “Hilton for Luxury.” The invitation-only program focuses on Hilton’s luxury brands, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, Nomad Hotels and Signia by Hilton.
Formerly known as Impresario, the program offers a dedicated Hilton for Luxury concierge desk and a private website for improved connectivity. Travel advisors have access to exclusive offers, value-added benefits and direct contact with hotel team members. Each hotel also has a team of Hilton for Luxury ambassadors who ensure the program’s features and benefits are implemented at the hotel.
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“As our luxury portfolio continues to expand, Hilton for Luxury represents our ongoing commitment to providing advanced, seamless solutions to top travel advisors,” said Frank Passanante, senior vice president and head of global sales, Hilton.
Benefits for participating travel advisor clients include the lowest rates, double Hilton Honors points, free breakfast for up to two, hotel credits per stay, room upgrades and flexible check-in/check-out times (subject to availability).
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Hilton for Luxury will also soon launch a recognition program for advisors, but dates and details have yet to be announced.
The Hilton luxury brands portfolio currently includes 100 hotels and resorts around the world, and recently Hilton added the NoMad Hotels brand to the collection, with NoMad London now available to book through Hilton channels.
Editor’s note: This article was generated by AI based on a press release distributed by Hilton and has been fact-checked and reviewed by TravelAge West editors.