Venu Holding (NYSE American: VENU) has launched a new structured financing model for its Fire Pit Suites, premium VIP seating areas featuring private fire pit lounges. The initiative aims to make these luxury suites more accessible through flexible payment options and fractional ownership, moving away from the previous full-purchase requirement.
The company operates venues in Colorado Springs, CO, and Gainesville, GA, with planned expansion into markets including Broken Arrow, OK, Oklahoma City, OK, El Paso, TX, and McKinney, TX. VENU’s growth strategy relies on public-private partnerships, municipal support, and financial incentives to reduce upfront capital expenditures, while using pre-sales of naming rights, sponsorships, and Fire Pit Suites as funding sources.
This expansion aligns with projected growth in the global live entertainment market, expected to reach $79.7 billion by 2030 with a 16.1% CAGR.
Venu Holding (NYSE American: VENU) ha lanciato un nuovo modello di finanziamento strutturato per le sue Fire Pit Suites, aree VIP premium con lounge private dotate di caminetti. L’iniziativa mira a rendere queste suite di lusso più accessibili attraverso opzioni di pagamento flessibili e proprietà frazionata, allontanandosi dal precedente requisito di acquisto totale.
L’azienda gestisce strutture a Colorado Springs, CO, e Gainesville, GA, con piani di espansione in mercati tra cui Broken Arrow, OK, Oklahoma City, OK, El Paso, TX, e McKinney, TX. La strategia di crescita di VENU si basa su partnership pubblico-private, supporto municipale e incentivi finanziari per ridurre le spese di capitale iniziali, utilizzando le vendite anticipate dei diritti di denominazione, sponsorizzazioni e Fire Pit Suites come fonti di finanziamento.
Questa espansione è in linea con la crescita prevista nel mercato globale dell’intrattenimento dal vivo, che si prevede raggiungerà $79,7 miliardi entro il 2030 con un CAGR del 16,1%.
Venu Holding (NYSE American: VENU) ha lanzado un nuevo modelo de financiación estructurada para sus Fire Pit Suites, áreas VIP premium que cuentan con salones privados con fogatas. La iniciativa tiene como objetivo hacer que estas suites de lujo sean más accesibles a través de opciones de pago flexibles y propiedad fraccionada, alejándose del requisito anterior de compra total.
La empresa opera en Colorado Springs, CO, y Gainesville, GA, con planes de expansión en mercados que incluyen Broken Arrow, OK, Oklahoma City, OK, El Paso, TX, y McKinney, TX. La estrategia de crecimiento de VENU se basa en asociaciones público-privadas, apoyo municipal e incentivos financieros para reducir los gastos de capital iniciales, utilizando la preventa de derechos de nombramiento, patrocinios y Fire Pit Suites como fuentes de financiación.
Esta expansión se alinea con el crecimiento proyectado en el mercado global de entretenimiento en vivo, que se espera alcance $79.7 mil millones para 2030 con un CAGR del 16.1%.
Venu Holding (NYSE American: VENU)는 개인 화덕 라운지가 있는 프리미엄 VIP 좌석인 Fire Pit Suites를 위한 새로운 구조화된 금융 모델을 출시했습니다. 이 이니셔티브는 전체 구매 요건에서 벗어나 유연한 지불 옵션과 분할 소유권을 통해 이러한 고급 스위트를 보다 접근 가능하게 만드는 것을 목표로 합니다.
회사는 Colorado Springs, CO, 및 Gainesville, GA에서 운영되며, Broken Arrow, OK, Oklahoma City, OK, El Paso, TX, 및 McKinney, TX를 포함한 시장으로의 확장을 계획하고 있습니다. VENU의 성장 전략은 공공-민간 파트너십, 지방 지원 및 초기 자본 지출을 줄이기 위한 재정적 인센티브에 의존하며, 명명권, 후원 및 Fire Pit Suites의 사전 판매를 자금 출처로 사용합니다.
이 확장은 2030년까지 $79.7억 달러에 이를 것으로 예상되는 글로벌 라이브 엔터테인먼트 시장의 성장과 일치합니다. 연평균 성장률(CAGR)은 16.1%입니다.
Venu Holding (NYSE American: VENU) a lancé un nouveau modèle de financement structuré pour ses Fire Pit Suites, des espaces VIP premium avec des salons privés dotés de foyers. L’initiative vise à rendre ces suites de luxe plus accessibles grâce à des options de paiement flexibles et à la propriété fractionnée, s’éloignant de l’exigence d’achat total précédente.
L’entreprise opère dans des lieux à Colorado Springs, CO, et Gainesville, GA, avec une expansion prévue sur des marchés tels que Broken Arrow, OK, Oklahoma City, OK, El Paso, TX et McKinney, TX. La stratégie de croissance de VENU repose sur des partenariats public-privé, un soutien municipal et des incitations financières pour réduire les dépenses d’investissement initiales, tout en utilisant les préventes de droits de nommage, les sponsors et les Fire Pit Suites comme sources de financement.
Cette expansion est en adéquation avec la croissance projetée du marché mondial du divertissement en direct, qui devrait atteindre 79,7 milliards de dollars d’ici 2030 avec un taux de croissance annuel composé (CAGR) de 16,1 %.
Venu Holding (NYSE American: VENU) hat ein neues strukturiertes Finanzierungsmodell für seine Fire Pit Suites gestartet, die premium VIP-Sitzbereiche mit privaten Feuerstellen-Lounges sind. Die Initiative zielt darauf ab, diese Luxus-Suiten durch flexible Zahlungsoptionen und Teilbesitz zugänglicher zu machen, und weicht von der bisherigen Anforderung des Vollkaufes ab.
Das Unternehmen betreibt Veranstaltungsorte in Colorado Springs, CO, und Gainesville, GA und plant eine Expansion in Märkte wie Broken Arrow, OK, Oklahoma City, OK, El Paso, TX und McKinney, TX. Die Wachstumsstrategie von VENU basiert auf öffentlich-privaten Partnerschaften, kommunaler Unterstützung und finanziellen Anreizen zur Reduzierung der anfänglichen Investitionskosten, während die Vorverkäufe von Namensrechten, Sponsoring und Fire Pit Suites als Finanzierungsquellen genutzt werden.
Diese Expansion steht im Einklang mit dem erwarteten Wachstum des globalen Marktes für Live-Entertainment, der bis 2030 voraussichtlich 79,7 Milliarden US-Dollar erreichen wird und eine CAGR von 16,1% aufweist.
Positive
Introduction of flexible payment options for Fire Pit Suites expanding potential customer base
Capital-efficient growth strategy utilizing public-private partnerships and pre-sales
Strong expansion pipeline with 5 additional markets in development phase
Operating in growing live entertainment market with 16.1% CAGR projection
Negative
Heavy reliance on pre-sales and municipal support for funding growth
Insights
The introduction of structured financing for VENU’s Fire Pit Suites represents a sophisticated evolution in entertainment venue monetization that could significantly impact the company’s growth trajectory and financial performance. This model effectively transforms what was previously a luxury amenity into a scalable revenue stream with multiple advantages:
Capital Efficiency Innovation: Unlike traditional venue developers who typically rely on heavy debt financing, VENU’s approach creates a self-funding expansion mechanism. By combining public-private partnerships with pre-sales of suites, naming rights, and sponsorships, the company can significantly reduce capital requirements while accelerating market entry. This strategy effectively transfers development risk to multiple stakeholders while maintaining control over operations and future revenue streams.
Revenue Optimization Strategy: The structured financing model serves dual purposes:
Front-loaded capital through suite pre-sales helps fund venue developmentExpanded buyer pool through payment plans increases sales velocityRevenue-sharing opportunities create recurring income streams beyond initial sales
Market Expansion Catalyst: With five new markets in development beyond their current Colorado Springs and Gainesville operations, this financing model could accelerate VENU’s geographic expansion. The target markets – including Broken Arrow, Oklahoma City, El Paso, and McKinney – represent underserved areas in the entertainment sector, potentially allowing VENU to establish strong market positions with competition.
The model’s scalability and potential for recurring revenue streams could significantly enhance VENU’s long-term financial profile. However, success will depend on maintaining premium positioning while broadening accessibility – a delicate balance that will require careful execution. The approach also creates a natural hedge against industry cyclicality by diversifying revenue streams across suite sales, entertainment operations, and partnership income.
02/19/2025 – 08:30 AM
The Strategic Initiative Expands Access to High-Demand Luxury Suites Through Fractional Ownership While Driving Capital-Efficient Growth for VENU
COLORADO SPRINGS, Colo.–(BUSINESS WIRE)–
Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), a developer, owner, and operator of upscale live music venues and premium hospitality destinations, today announced the launch of its innovative structured financing model designed to accelerate the expansion of its highly sought-after Fire Pit Suites—luxury VIP seating areas that combine the exclusivity and luxe suite ambiance with a private fire pit lounge setting.
VENU’s Luxury fire Pit Suites (Photo: Business Wire)
Expanding Ownership Opportunities
This new structured financing approach provides flexible payment options for buyers of rights to Fire Pit Suites, making these suites accessible to a broader audience. Previously, ownership was limited to those able to purchase an entire suite outright. Now, buyers can access structured payment plans and finance their purchase over time. This structure allows more people to participate in VENU’s premium entertainment experiences while supporting the Company’s broader venue expansion strategy.
“From day one, our Fire Pit Suites have set the gold standard for premium live entertainment,” said J.W. Roth Founder, Chairman, and CEO of VENU. “Demand for these exclusive opportunities soars the moment they become available—they are, without a doubt, our most sought-after and best-selling ownership offering. Our new financing model turns up the heat, making it easier than ever for more buyers to claim their stake in our premium venues, experience world-class entertainment, and participate in revenue-sharing opportunities—while fueling our expansion in high-growth markets.”
A Capital-Efficient Growth Strategy
VENU’s new structured financing model aligns with its broader capital-efficient growth strategy. Unlike traditional entertainment venue developers that rely on extensive debt financing, VENU has pioneered a unique public-private partnership model, securing municipal support and financial incentives that reduce upfront capital expenditures. Additionally, pre-sales of naming rights, sponsorships, and Fire Pit Suites serve as critical funding sources for VENU’s expansion, mitigating balance sheet risk while accelerating growth.
Expanding to Meet Booming Live Entertainment Demand
The global live entertainment market is projected to reach $79.7 billion by 2030, growing at a 16.1% CAGR (ResearchAndMarkets). As VENU continues to expand into underserved, high-demand markets—including Broken Arrow, OK (Tulsa Market), Oklahoma City, OK, El Paso, TX, and McKinney, TX—this new financing model is designed to expedite suite sales, ensuring broader access to ownership while reinforcing the Company’s capital-efficient expansion approach.
The Company currently operates premium entertainment venues in Colorado Springs, CO, and Gainesville, GA. VENU’s development pipeline includes five additional new markets in the design and development phase, setting the stage for accelerating growth.
For more information on Fire Pit Suite ownership opportunities and financing options, visit venu.live
Source: Venu Holding Corporation
About Venu Holding Corporation
Venu Holding Corporation (“VENU”) (NYSE American: VENU), founded by Colorado Springs entrepreneur J.W. Roth, is a premier hospitality and live music venue developer dedicated to crafting luxury, experience-driven entertainment destinations. VENU’s campuses in Colorado Springs, Colorado, and Gainesville, Georgia, each feature Bourbon Brothers Smokehouse and Tavern, The Hall at Bourbon Brothers, and unique to Colorado Springs, Notes Eatery and the 8,000-seat Ford Amphitheater. Expanding with new Sunset Amphitheaters in Oklahoma and Texas, VENU’s upcoming large-scale venues will host between 12,500 and 20,000 guests, continuing VENU’s vision of redefining the live entertainment experience.
VENU has been recognized nationally by The Wall Street Journal, The New York Times, Denver Post, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents and NFL Hall of Famer and Founder of EIGHT Elite Light Lager, Troy Aikman, VENU continues to shape the future of the entertainment landscape. For more information, visit venu.live
Forward-Looking Statements
Certain statements in this press release constitute “forward-looking statements” within the meaning of the federal securities laws. Words such as “may,” “might,” “will,” “should,” “believe,” “expect,” “anticipate,” “estimate,” “continue,” “predict,” “forecast,” “project,” “plan,” “intend” or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250219174071/en/
Media Relations
Chloe Hoeft
Venu Holding Corporation (“VENU”)
719-895-5470
choeft@venu.live
Investor Relations
Dave Gentry
RedChip Companies, Inc.
1-407-644-4256
VENU@redchip.com
Source: Venu Holding Corporation
FAQ
What is VENU’s new financing model for Fire Pit Suites?
VENU has introduced a structured financing model offering flexible payment options and fractional ownership for Fire Pit Suites, making them accessible to more buyers compared to the previous full-purchase requirement.
Which new markets is VENU (NYSE: VENU) expanding into?
VENU is expanding into Broken Arrow (Tulsa Market), Oklahoma City, El Paso, and McKinney, TX, with five additional markets in the design and development phase.
How does VENU’s capital-efficient growth strategy work?
VENU uses public-private partnerships, municipal support, and financial incentives to reduce upfront costs, while utilizing pre-sales of naming rights, sponsorships, and Fire Pit Suites as funding sources.
What is the projected growth for the live entertainment market where VENU operates?
The global live entertainment market is projected to reach $79.7 billion by 2030, growing at a 16.1% CAGR according to ResearchAndMarkets.
Where are VENU’s current operating venues located?
VENU currently operates premium entertainment venues in Colorado Springs, Colorado, and Gainesville, Georgia.
