WASHINGTON – The NAACP hopes to guide black Americans to purchasing power to businesses that are not pulled back from diversity, equity and inclusion programs under conservative pressure, with the country’s oldest civil rights organization , lists which brands stand or reversed. Commitment.
According to McKinsey, to promote social and economic advances among Black Americans, who are expected to consume nearly $2 trillion in goods and services in nominal dollars by 2030, the NAACP released its spending guide on Saturday. It says it needs to be announced on Saturday. Institute for Black Economic Mobility.
“In the end, there’s great diversity,” NAACP President Derrick Johnson said in an exclusive announcement to the Associated Press. “In the global economy, people who reject the multicultural nature of consumerism and the business are left in the past they live in.”
NAACP economic strategist Keisha Bross says he’s not seeking a “boycott” of businesses, but rather encourages “buy-in” of businesses that support their value. People from all backgrounds are advised to use guidelines.
NAACP is in discussion with executives from advisory-appointed companies, including Amazon, McDonald’s, Target, Lowe’s, Tractor Supply, and Walmart, and will update their guidance to help companies roll back or reaffirm their commitment to DEI .
Black Consumer Advisory criticizes major American retailers, including Lowe, Target and Walmart, for ending DEI’s policies while celebrating Costco for their previous commitments. Apple, Ben & Jerry’s, Delta Airlines, Elf Cosmetics, and JPMorgan Chase & Co are all praised for their DEI practice positions while McDonald’s is being criticized for policy reversals. The advisory also calls for a comeback from major tech companies such as Amazon and Meta.
This advisory includes eliminating diversity executive positions, ending employment practices aimed at increasing staff diversity and supplier diversity standards, or supporting historically black universities. How do companies view them returning to their previous commitments, such as ending employment practices aimed at reducing investment in black communities?
McKinsey’s study found that black Americans are more likely to live in communities that lack access to the products and services of major companies.
“We are confident that this framework will support our community as we make difficult decisions about where to spend our hard-earned money,” Johnson said.
This effort is as businesses, governments and other major institutions face pressure to roll back DEI policies amid backlash from the Trump administration and Republican-led state governments.
Soon after taking office, President Donald Trump signed an executive order directing federal agencies to end government “illegal preferences and discrimination,” and, alongside the Department of Justice, federal agencies “could be illegal in the private sector.” “We encourage people to end discrimination and preferences.” Day. ”
DEI policy is a catch-all term for programs to promote fair treatment, equitable employment and cooperation among people from various backgrounds. These policies vary widely between businesses, universities and governments, but often include anti-discrimination obligations and training, and are intended to inform people of ways to promote inclusive value. Some agencies employ staff that focus on implementing DEI policies.
Trump’s orders are already facing their own pushback. In February, the association representing groups, including the Mayor of Baltimore, and university professors, sued the Trump administration against the order, alleging that the directive violated civil rights laws.
“With his crusades to erase diversity, equity, inclusion and accessibility from our country, President Trump cannot take away the exclusive power of Congress’ wallets, and federal funds and other enforcement The plaintiffs of the suit also cannot silence those who oppose him by threatening them with losses.
Further lawsuits surrounding private sector DEIs are pending. The Federal Communications Commission recently sued Comcast over DEI’s policy. Then in February, Missouri filed a lawsuit against Starbucks over Day’s policy. Companies such as Apple, Berkshire Hathaway, Coca-Cola, IBM, MasterCard and Pepsico are facing shareholder resolutions that challenge DEI practices.
