WASHINGTON (AP) – NAACP hopes to guide purchasing power to businesses that are not being pulled back Diversity, equity, inclusion Programs under conservative pressures and the nation’s oldest civil rights organization listed Which brand Standing by or turning back past commitments to Dei.
According to the McKinsey Institute for Black Economic Institute, the DEI initiative is projected to consume just $2 trillion in goods and services in nominal dollars by 2030, so the DEI initiative will bring about social and economic advances among Black Americans. It said it needs a spending guide released on Saturday to promote it. Mobility.
“In the end, there’s great diversity,” NAACP President Derrick Johnson said in an exclusive announcement to the Associated Press. “In the global economy, people who reject the multicultural nature of consumerism and the business are left in the past they live in.”
NAACP economic strategist Keisha Bross says he’s not seeking a “boycott” of businesses, but rather encourages “buy-in” of businesses that support their value. All background people are advised to use Black Consumer Advisory.
NAACP speaks to executives of companies named in an advisory to reverse DEI policies. Lowes, targetWalmart,Amazon, MetaMcDonald’s, and Tractor Supply – Update its guidance as businesses reaffirm their commitment to rollback or DEI.
This advisory includes previous commitments, Apple, Ben & Jerry’s, Delta Airlines, Elf Cosmetics, JPMorgan Chase & Co.
This effort is as businesses, governments and other major institutions face pressure to roll back DEI policies amid backlash from the Trump administration and Republican-led state governments.
Soon after taking office, President Donald Trump signed an executive order directing federal agencies to end government “illegal preferences and discrimination,” and, alongside the Department of Justice, federal agencies “could be illegal in the private sector.” “We encourage people to end discrimination and preferences.” Day. ”
DEI policy is a catch-all term for programs to promote fair treatment, equitable employment and cooperation among people from various backgrounds. These policies vary widely, but often include non-discrimination missions and training, aimed at informing people how to promote inclusive values. Some agencies employ staff that focus on implementing DEI policies.
This advisory will eliminate diversity executive positions, end employment practices aimed at increasing staff diversity and supplier diversity standards, or support historically black universities and universities. , and consider companies that betray their previous commitments, meaning they will cut investment in black communities.
McKinsey’s research They also found that Black Americans are more likely to live in communities that lack access to the products and services of major companies.
Johnson, president of NAACP, said he wanted to provide a framework for the Black community “to make difficult decisions about where to spend their hard-earned money.”
“If businesses want our dollars, they’re better off being prepared to do the right thing,” he said.
Trump’s orders also face legal pushbacks. In February, the association representing groups, including the Mayor of Baltimore, and university professors, sued the Trump administration against the order, alleging that the directive violated civil rights laws.
“With his crusades to erase diversity, equity, inclusion and accessibility from our country, President Trump cannot take away the exclusive power of Congress’ wallets, and federal funds and other enforcement The plaintiffs of the suit also cannot silence those who oppose him by threatening them with losses.
Further lawsuits surrounding private sector DEIs are pending. The Federal Communications Commission recently sued Comcast over DEI’s policy. Then in February, Missouri filed a lawsuit against Starbucks over Day’s policy. Companies such as Apple, Berkshire Hathaway, Coca-Cola, IBM, MasterCard and Pepsico are facing shareholder resolutions that challenge DEI practices.
