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I hate shopping, but I love shopping at Costco. I have been a Costco member for 20 years. My favorite reason to shop there isn’t just the low prices and perks on Costco credit cards and $1.50 hot dog combos. The number one reason I shop at Costco is something special and complex that is essential to long-term relationships: trust.
Yes, I have high confidence in Costco. I trust Costco as my outsourced concierge and “personal shopper.” I trust Costco to give me great deals on everyday items and to go on a treasure hunt for things I didn’t know I needed. I trust Costco to help me find the pants that fit me.
Yes, Costco can help you save money. But more importantly, Costco also helps you save time, stress, and frustration. As a busy middle-aged person, parent, or small business owner, time is precious.
Let’s take a look at some of the ways Costco helps build trust.
Costco is my “shopping friend”
I basically don’t like shopping. I hate waiting in line at the checkout line and don’t know how to find items on the shelves. I also don’t like bargain hunting or product research. You’re not going to spend eight hours of your precious weekend driving across town to four crowded big box stores just to save $5, or $50, or $500. i am busy! Time is money!
Costco is like my “cool friend” who goes to the store with me and helps me organize my life. Costco can save you time by outsourcing your shopping decisions in a variety of ways.
“Is this brand of hummus good? I haven’t tried it yet, but I trust Costco.”
“Is this tire deal the best tire deal in the city? Maybe not, but I trust Costco.”
“I need some water-resistant hiking pants for my trip to Europe next week. I’ll buy them online at Costco.”
With Costco, you don’t have to think about that. You don’t have to worry about every decision. I trust Costco to offer great deals and find good things. Costco simplifies my life as a consumer.
Costco can be your “jack of all trades”
Costco is more than just a place to buy groceries in bulk. From electronics to furniture to medicine, you can find almost everything you need for various aspects of life. I get my eye exam and annual vaccinations at Costco. If I could get all my health care done at Costco, I would. You’ll probably save a lot of money.
Here are some of the items I’ve purchased from Costco over the past 20 years in various categories.
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You can also use Costco to get discounts when you buy a car, and use Costco Travel to book your next vacation. I haven’t tried Costco Travel yet, but I would love to. At Costco, you can trust us to help you have a great experience, even if it means traveling to another country or an all-inclusive resort you’ve never tried before. In the Caribbean.
Costco can help you take your adventurous spirit to the next level. Costco doesn’t require you to look up the details of every purchase yourself. Just show up, swipe your credit card, and you can move on with your daily life confident that you made the right choice.
Costco has a generous warranty and return policy.
Another reason I trust Costco as my “cool friend” and shopping buddy is because they back up their products with a generous return policy. You can return almost all items at Costco, with a few exceptions. Additionally, electronics and laptops typically come with a two-year extended warranty and excellent technical support from Costco.
There’s usually nothing wrong with anything you buy at Costco. But knowing that Costco will support me if I have any issues with my purchase builds even more trust and makes me feel even more confident in my Costco shopping experience.
conclusion
The number one reason I shop at Costco is psychological: trust, confidence, and safety. Instead of wondering if you made the right choice or worrying about whether you got a good deal, you can feel well supported at Costco.
The older you get in life, the more you want to spend less time shopping and more time living. Thanks to Costco, you can save time and get your life back on track. At the same time, you can fill your home with delicious and cheap rotisserie chicken.
The best credit cards to use at Costco (and everywhere else!)
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Add in a competitive 0% interest rate period, and it’s no wonder this card was named Best No Annual Fee Credit Card.
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“My favorite reason to shop at Costco has nothing to do with the sales” was originally published by The Motley Fool.
