Demand for luxury travel surged in 2023 and continues to grow, with Savills forecasting a 52.8% increase in Europe’s existing luxury hotel inventory by 2028, boosting the sector’s long-term growth potential This highlights the strong confidence investors have in the company.
70% of Hyatt’s worldwide rooms are classified as luxury and luxury, and Hyatt has expanded this portfolio by adding 28 luxury hotels and resorts in the past three years, doubling the number of luxury rooms since 2017 Hyatt is well-positioned to seize this opportunity. worldwide and in priority growth markets in Europe.
The lifestyle hotel sector is growing as well, promoting experience-driven offerings that appeal to a new generation of travelers. Hyatt has established a strong presence in this space, increasing its lifestyle rooms fivefold since 2017 and adding 28 lifestyle hotels in 2024 alone. This leadership was further strengthened with the recent acquisition of most of the brands and affiliates of pioneering lifestyle hospitality company Standard International, creating a new lifestyle group exclusively for Hyatt. The group will be headquartered in New York City with additional offices in Austin and Bangkok and will be led by President and Creative Director Amar Lalvani, former Executive Chairman of Standard International.
Hyatt’s impressive pipeline of more than 50 luxury and lifestyle hotels scheduled to open worldwide by 2026 includes highly anticipated openings like Miraval, The Red Sea, scheduled to debut in late 2025; is also included. The project, which marks the international debut of the Miraval brand, will be a haven of luxurious wellbeing. For seekers and adventurers, we are paving the way for innovative wellness experiences and one of the largest spas in the Red Sea destination.
Other highly anticipated luxury and lifestyle Hyatt openings over the next two years include Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg, and the highly anticipated Andaz Miami Beach and Andaz Gold Coast. These projects build on Hyatt’s recent openings in the luxury and lifestyle space, including Park Hyatt London River Thames, Alila Shanghai as the first urban resort-style Alila hotel in Greater China, The Standard in Singapore, and The Standard X in Bangkok. Builds on high standards set. .
“There is much to celebrate this year at ILTM, the premier event for the luxury hospitality industry. 2024 is a strong year for Europe, Africa and the Middle East, and we look forward to the exceptional performance of our hotels and the Park Hyatt London River The luxury and lifestyle sector is driving this success, as evidenced by the excitement around openings such as Thames and Park Hyatt Marrakech,” said Javier Aguila, Hyatt EAME Group President. “Thanks to recent acquisitions such as Mr. & Mrs. Smith and Standard International, and our commitment to building dedicated teams and leveraging specialist talent to strengthen our luxury and lifestyle offering, these exceptional Our future in this popular segment looks brighter than ever.”
Evolved brand architecture
For decades, Hyatt’s growth has followed a thoughtful approach, strategically expanding the brand in popular destinations and vibrant new markets with a portfolio of carefully selected lifestyle and luxury properties. Ta. With an established collection of 256 luxury and lifestyle hotels and resorts in 45 countries around the world (including 58 in EAME), Hyatt is an industry leader in providing guests with an elevated, high-end experience. is leading.
To take this purposeful growth to the next level, Hyatt is introducing specific portfolios that reflect greater focus and differentiation and can maximize the potential of each brand:
The Luxury Portfolio features the finest locations offering the most refined tastes, with unparalleled service, unparalleled amenities and high design standards. These ultra-luxury escapes are designed to please luxury seekers who appreciate the rare and carefully curated, and include brands such as Park Hyatt, Alila, and Miraval. The Lifestyle Portfolio is for guests and visitors who are always at the center of culture, no matter where they are. Home to brands such as Andaz, Thompson Hotels and newly acquired Standard International brands such as The Standard and Bunkhouse, these hotel hotspots offer originality in design, dining and cultural programming, transporting guests and visitors anywhere. It provides an immersive experience that transports you to another place.
“I’m thrilled to be joining ILTM in Cannes again this year to celebrate the best of the luxury travel industry. I’m especially excited to share Hyatt’s evolving brand portfolio, which is driven by guest preferences and travel behaviors. It introduces and more thoughtfully aligns our brand with the world,” said Crystal Vinis Thomas, vice president and global brand leader, Lifestyle & Luxury Brands, Hyatt. “We don’t take for granted being the brand of choice for high-end travelers. This trust drives us to innovate and innovate to deliver unparalleled and unique experiences that exceed our guests’ expectations. We’re constantly looking for ways to create transformative and memorable trips that not only keep guests coming back, but also reinforce Hyatt’s confidence that we will always provide the best in hospitality. It’s about creating moments.”
