SMX (NASDAQ:SMX) is addressing the growing threat of counterfeiting in the luxury market through innovative molecular marking technology. The company embeds immutable traceable markers directly into materials, creating unique fingerprints for products from creation to final sale.
SMX has integrated its proprietary coating into NFC and RFID chips, establishing new standards for traceability and authentication in high-value goods. The technology is resistant to counterfeiting, tampering, and environmental stressors, allowing even untrained staff to verify product authenticity.
With counterfeiting representing a $4.5 trillion industry, SMX’s solution targets luxury sectors including watches, designer fashion, automobiles, and jewelry. Unlike traditional security measures like serial numbers or QR codes, SMX’s blockchain-inclusive technology is physically bound to products, making fraud virtually impossible by protecting items at the molecular level.
SMX (NASDAQ:SMX) sta affrontando la crescente minaccia della contraffazione nel mercato del lusso attraverso una tecnologia innovativa di marcatura molecolare. L’azienda incorpora marcatori tracciabili e immutabili direttamente nei materiali, creando impronte uniche per i prodotti dalla creazione alla vendita finale.
SMX ha integrato il suo rivestimento proprietario in chip NFC e RFID, stabilendo nuovi standard per la tracciabilità e l’autenticazione nei beni di alto valore. La tecnologia è resistente alla contraffazione, alla manomissione e agli stress ambientali, consentendo anche a personale non formato di verificare l’autenticità del prodotto.
Con la contraffazione che rappresenta un settore da 4,5 trilioni di dollari, la soluzione di SMX si rivolge ai settori del lusso, tra cui orologi, moda di alta gamma, automobili e gioielli. A differenza delle misure di sicurezza tradizionali come i numeri di serie o i codici QR, la tecnologia inclusiva di blockchain di SMX è fisicamente legata ai prodotti, rendendo la frode praticamente impossibile proteggendo gli articoli a livello molecolare.
SMX (NASDAQ:SMX) está abordando la creciente amenaza de la falsificación en el mercado de lujo a través de una innovadora tecnología de marcado molecular. La empresa incrusta marcadores trazables e inmutables directamente en los materiales, creando huellas únicas para los productos desde su creación hasta la venta final.
SMX ha integrado su recubrimiento patentado en chips NFC y RFID, estableciendo nuevos estándares para la trazabilidad y la autenticación en bienes de alto valor. La tecnología es resistente a la falsificación, la manipulación y los factores ambientales, permitiendo que incluso el personal no capacitado verifique la autenticidad del producto.
Con la falsificación representando una industria de 4.5 billones de dólares, la solución de SMX se dirige a sectores de lujo que incluyen relojes, moda de diseñador, automóviles y joyería. A diferencia de las medidas de seguridad tradicionales como los números de serie o los códigos QR, la tecnología que incluye blockchain de SMX está físicamente vinculada a los productos, haciendo que el fraude sea prácticamente imposible al proteger los artículos a nivel molecular.
SMX (NASDAQ:SMX)는 고급 시장에서의 위조 위협을 혁신적인 분자 마킹 기술을 통해 해결하고 있습니다. 이 회사는 재료에 불변의 추적 가능한 마커를 직접 삽입하여 제품의 생성부터 최종 판매까지 고유한 지문을 생성합니다.
SMX는 NFC 및 RFID 칩에 자체 코팅을 통합하여 고가치 상품의 추적 및 인증에 대한 새로운 기준을 설정했습니다. 이 기술은 위조, 변조 및 환경 스트레스에 강하며, 훈련받지 않은 직원도 제품의 진품 여부를 확인할 수 있습니다.
위조가 4.5조 달러 산업을 차지하는 가운데, SMX의 솔루션은 시계, 디자이너 패션, 자동차 및 보석과 같은 고급 분야를 목표로 합니다. SMX의 블록체인 포함 기술은 전통적인 보안 수단인 일련 번호나 QR 코드와 달리 제품에 물리적으로 연결되어 있어, 분자 수준에서 아이템을 보호하여 사기를 사실상 불가능하게 만듭니다.
SMX (NASDAQ:SMX) s’attaque à la menace croissante de la contrefaçon sur le marché du luxe grâce à une technologie innovante de marquage moléculaire. L’entreprise intègre des marqueurs traçables et immuables directement dans les matériaux, créant des empreintes uniques pour les produits, de leur création à leur vente finale.
SMX a intégré son revêtement propriétaire dans des puces NFC et RFID, établissant de nouvelles normes pour la traçabilité et l’authentification des biens de grande valeur. La technologie est résistante à la contrefaçon, à la falsification et aux facteurs environnementaux, permettant même à un personnel non formé de vérifier l’authenticité des produits.
Avec la contrefaçon représentant une industrie de 4,5 billions de dollars, la solution de SMX cible les secteurs du luxe, notamment les montres, la mode de créateur, les automobiles et les bijoux. Contrairement aux mesures de sécurité traditionnelles telles que les numéros de série ou les codes QR, la technologie intégrant la blockchain de SMX est physiquement liée aux produits, rendant la fraude pratiquement impossible en protégeant les articles au niveau moléculaire.
SMX (NASDAQ:SMX) geht der wachsenden Bedrohung durch Fälschungen im Luxusmarkt mit innovativer molekularer Markierungstechnologie entgegen. Das Unternehmen bettet unveränderliche, nachverfolgbare Marker direkt in Materialien ein und schafft so einzigartige Fingerabdrücke für Produkte von der Herstellung bis zum endgültigen Verkauf.
SMX hat seine proprietäre Beschichtung in NFC- und RFID-Chips integriert und neue Standards für Rückverfolgbarkeit und Authentifizierung bei hochwertigen Waren gesetzt. Die Technologie ist fälschungssicher, manipulationssicher und widerstandsfähig gegen Umwelteinflüsse, sodass auch ungeschultes Personal die Echtheit von Produkten überprüfen kann.
Da Fälschungen eine Industrie von 4,5 Billionen Dollar darstellen, richtet sich die Lösung von SMX an Luxusbereiche wie Uhren, Designermode, Automobile und Schmuck. Im Gegensatz zu traditionellen Sicherheitsmaßnahmen wie Seriennummern oder QR-Codes ist die blockchain-integrierte Technologie von SMX physisch mit den Produkten verbunden, wodurch Betrug praktisch unmöglich gemacht wird, indem die Artikel auf molekularer Ebene geschützt werden.
Positive
Revolutionary molecular marking technology that physically binds to products
Integration with NFC and RFID chips extends authentication capabilities
Technology applies across multiple luxury sectors (watches, cars, fashion)
Tamper-proof solution that works at pre-production level
Addresses a massive $4.5 trillion counterfeit market
Negative
Faces challenge of widespread existing counterfeit market penetration
Must compete with established traditional security measures
Requires industry-wide adoption to be truly effective
Insights
SMX’s technology integration for NFC and RFID chip authentication represents a strategic positioning in the $4.5 trillion counterfeit goods market. The company is targeting a high-margin segment by focusing on luxury authentication, where brands command premium prices based largely on authenticity and provenance.
This molecular-level marking technology creates a potentially defensible competitive advantage in the authentication space by moving beyond traditional digital security measures to physical, material-based solutions. The technology’s application across multiple luxury segments (watches, automobiles, apparel) expands SMX’s total addressable market considerably.
While the announcement lacks specific financial projections or named customer partnerships, the integration of their proprietary coating into off-the-shelf chips suggests improved scalability of their technology. This approach could accelerate adoption by lowering implementation barriers for luxury brands.
From a revenue perspective, this positions SMX for potential recurring revenue streams through ongoing authentication services rather than one-time technology sales. The high-value nature of luxury goods means even capturing a small market share could drive significant revenue growth.
However, investors should note implementation challenges remain unclear – including adoption rates by major luxury brands, pricing structure, and timeframe for meaningful revenue generation. The press release serves primarily as a technology announcement rather than confirmation of specific commercial traction.
SMX’s molecular marking technology demonstrates significant advancement over traditional authentication methods by creating what’s essentially an immutable physical signature embedded directly in materials. Unlike conventional approaches – serial numbers, holograms, QR codes – this solution cannot be reproduced without access to proprietary molecular formulations.
The integration with NFC/RFID chips represents an important technical evolution, combining physical authentication with digital verification capabilities. This creates a dual-layer security approach: the molecular markers provide tamper-proof physical authentication while the chips enable instant digital verification and supply chain tracking.
What’s technically impressive is the technology’s application versatility across disparate materials – from fabrics and metals to electronic components. This suggests a highly adaptable platform rather than a single-use solution.
The environmental resistance mentioned is particularly significant for luxury applications where products must maintain integrity under various conditions. The technology’s apparent ability to withstand physical stresses addresses a key vulnerability in many authentication systems.
From an implementation standpoint, embedding the solution into standard NFC/RFID chips rather than requiring entirely custom hardware should significantly reduce adoption friction. This approach allows brands to leverage existing supply chain infrastructure while adding SMX’s security layer.
The blockchain integration mentioned briefly adds another security dimension, potentially enabling transparent verification across distributed networks without centralized authentication requirements.
03/17/2025 – 07:00 AM
MIAMI, FL / ACCESS Newswire / March 17, 2025 / The luxury market is under siege. Counterfeits, fraudulent goods, and supply chain manipulation are no longer just nuisances-they are an existential threat to brands that have spent decades, even centuries, building their prestige. From high-end watches and designer jeans to luxury automobiles and private jets, the very foundation of exclusivity is being eroded.
Yet, instead of addressing the problem at its root, many brands throw billions at reactionary cybersecurity patchwork solutions instead of counter-attacking the breaches and stopping them at the source, including hardware, metallic objects, fabrics, or animal-based materials like leather and cashmere.
This is where SMX (NASDAQ:SMX) enters and changes the game, redefining the battlefield for luxury authentication. More than just a reactive security measure, SMX embeds immutable, traceable molecular markers directly into materials, creating a fingerprint that follows a product from inception to final sale-and even through recycling. As Frost & Sullivan point out, this technology isn’t just about verification; it’s about protecting the very essence of pedigree, where trust is the ultimate currency.
Fortifying the Lines of Defense
Now, SMX is taking this even further. By integrating its groundbreaking marker technology into NFC and RFID chips, the company sets a new standard for traceability, authentication, and durability in high-value goods. Embedding its proprietary coating into off-the-shelf chips, SMX is transforming how electronic components-including those in luxury automobiles, smart wearables, and designer fashion-are safeguarded.
These chips don’t just verify authenticity; they defend it. Resistant to counterfeiting, unauthorized tampering, and harsh environmental stressors, they ensure that authenticity is verifiable at every stage of a product’s lifecycle. That’s a game-changer-particularly at the boutique level, where even the most untrained verification sleuths can now access undeniable proof of authenticity.
With counterfeiters going high-tech, producing near-flawless imitations, luxury brands need more than just tradition to protect their legacy. They need SMX’s ironclad, molecular-level assurance.
Keeping it Real
And the urgency couldn’t be greater. Imagine a world where a $50,000 Rolex is indistinguishable from a $500 knockoff. Or, where a diamond engagement ring symbolizing lifelong commitment is nothing more than a glass-based imposter with no provenance.
That world isn’t hypothetical-it’s already here. And without tangible, physical protections, it’s only getting worse. Counterfeiting is a $4.5 trillion industry and growing. Millions of fake luxury goods flood the market daily, deceiving customers, devaluing brands, and funding criminal enterprises. But the more significant threat isn’t just trading counterfeit handbags and watches-it’s the invisible corruption of high-value goods at the supply chain level. When authenticity can’t be verified, trust evaporates, and the entire concept of luxury collapses.
Traditional methods-serial numbers, holograms, QR codes-are no longer enough. In a digital era where anything can be copied, altered, or manipulated, brands need a solution that is impossible to forge. SMX provides that solution. By embedding molecular tamper-proof markers directly into fabrics, metals, and high-end components, SMX ensures that every luxury item is unmistakably authentic.
Unlike barcodes or digital certificates that can be hacked, SMX technology, which is blockchain-inclusive, is physically bound to the product itself, making fraud impossible. And not only for apparel, accessories, and jewelry.
The Need for Safe Speed
The high-end automobile industry is also at risk. A Rolls-Royce or Lamborghini is an engineering masterpiece, but what happens when counterfeit parts, particularly computer hardware, infiltrate the supply chain? Performance suffers. Or where a collector’s Ferrari has been secretly fitted with counterfeit parts that compromise its precision. Safety is compromised. Value plummets. It doesn’t need to.
SMX can ensure that every part-from the carbon fiber body panels to the smallest internal electrical components-can be verified instantly, guaranteeing authenticity and preserving the prestige of the world’s finest vehicles. SMX technology ushers that ability and also changes the strategy on where to set defenses.
For decades, industries have poured billions into digital security-firewalls, AI-driven monitoring, encrypted transactions-while ignoring the real battleground: the physical product. The reality is clear-cybersecurity patchwork only fights symptoms, not the disease. The real solution lies in proactive protection at the pre-production level. With that, SMX doesn’t just authenticate luxury goods; it fortifies them at the molecular level by creating an incorruptible standard of trust that cannot be bypassed, ensuring that luxury remains genuinely luxurious.
The War on Luxury Is Vicious
Make no mistake-this is not a theoretical threat. The counterfeit market is booming, supply chain infiltration is rampant, and consumer confidence is eroding. Without immediate action, luxury brands risk losing the one thing that makes them valuable- authenticity.
The only way forward is to secure the hardware and materials first. SMX’s technology does that. And it’s much more than a security feature; it’s a virtually impenetrable first line of defense in a war that luxury brands cannot afford to lose.
Sources and references:
https://www.uspto.gov/sites/default/files/documents/USPTO-Counterfeit.pdf
https://fox40.com/business/press-releases/cision/20231113LN64772/watchfinder-co-over-23-million-fake-watches-are-circulating-the-us-as-counterfeit-goods-market-continues-to-grow/
https://smx.tech/about-us
https://finance.yahoo.com/news/smx-integrates-proprietary-coating-digital-121500526.html
https://www.gmparts.com/counterfeit-parts#:~:text=If%20it%20appears%20flimsy%2C%20lacks,that%20of%20the%20genuine%20product.
https://corsearch.com/content-library/blog/the-dark-side-of-luxury-unveiling-the-scale-and-dangers-of-counterfeits/
https://www.morningstar.com/news/accesswire/959864msn/smx-integrates-its-proprietary-coating-and-digital-platform-technology-for-nfc-rfid-chip-markings-and-protection
About SMX (Security Matters) Public Limited Company
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “forecast,” “intends,” “may,” “will,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company’s fight against abusive and possibly illegal trading tactics against the Company’s stock; successful launch and implementation of SMX’s joint projects with manufacturers and other supply chain participants of steel, rubber and other materials; changes in SMX’s strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX’s ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX’s ability to successfully and efficiently integrate future expansion plans and opportunities; SMX’s ability to grow its business in a cost-effective manner; SMX’s product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX’s business model; developments and projections relating to SMX’s competitors and industry; and SMX’s approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company’s shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX’s business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX’s products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX’s filings from time to time with the Securities and Exchange Commission.
Media contact:
ken@hawkpointmedia.com
SOURCE: SMX (Security Matters) Public Limited
View the original press release on ACCESS Newswire
FAQ
How does SMX’s molecular marking technology protect luxury goods from counterfeiting?
SMX embeds immutable molecular markers directly into materials, creating unique fingerprints that follow products throughout their lifecycle, making authentication possible at any point.
What is the current size of the counterfeit market that SMX is addressing?
The counterfeit industry currently represents a $4.5 trillion market and continues to grow, with millions of fake luxury goods entering the market daily.
How does SMX’s technology differ from traditional authentication methods?
Unlike traditional methods like serial numbers or QR codes, SMX’s blockchain-inclusive technology is physically embedded into products at the molecular level, making it impossible to forge.
What industries can benefit from SMX’s authentication technology?
SMX’s technology can protect high-end watches, designer fashion, luxury automobiles, jewelry, and any products requiring authentic component verification.
How does SMX integrate its technology with NFC and RFID chips?
SMX embeds its proprietary coating into off-the-shelf NFC and RFID chips, creating tamper-proof electronic components for luxury goods authentication.
