London – Salon C. Landman was one of the new brands that spoke to buyers during the past Paris Men’s Fashion Week.
The brand, which first hosted a showroom in Paris, has been able to receive orders from more than 10 retailers, including Dover Street Market London, Chris Green’s Benspace in Brooklyn, Mom and Son in Seoul and Biotop in Japan. Ta. Zarity in Stockholm, Muki Mu of Athens, and Harresso in Kolding, Denmark.
The brand is burgeoning with personal take from designer Christopher Landman on the ideal image of today’s men, as well as timeless items rooted in classic tailoring but traditionally unpacked. It offers a more intelligent and resourceful interpretation of modern minimalist trends.
It’s not a groundbreaking concept, but what helps the brand stay competitive in the busy market with players like Row, Lemaire, Studio Nicholson and now Veronica Leoni’s Calvin Klein Collection is the Lundman body. , fabric, understand the cutting from. The carefree attitude of Let’s Have Herb fans who have gone his way in the studio system over the past 20 years and have ingrained him.
For example, a suit made in Italy is paired with scarves with buttons scattered around the edges. The rib knee cardigan was styled with a potpourri pouch with bud shaped around the neck, but the coat in the statement approved by the banker will come with a childish beanie.
Prices are relatively reasonable for designer collections. The cotton shirt with hand-sewn lapels is available in retail for 475 euros. The Italian cashmere jumper costs 865 euros, but tailored English wool jackets cost 1,800 euros and handmade double-breasted coats costs 2,295 euros.
Exterior from Salon C. Lundman Fall 2025
Lundman studied under the late influential Professor Louise Wilson and graduated from Central St. Martins in Menswear in 2005.
“It’s a life-changing experience, and meeting Louise is one of the most important experiences of my life. Classmates include designer Louise Goldin and Brioni’s creative director, Nobet Strampfull. The Landman included changed the way I saw myself and creativity.
His alumni collection was presented as part of a press conference that year. It features a rooted appearance in trinket outfits, with playful details such as layered roll-up sleeves, smock knits, denim belts and flower decorations.
“I didn’t leave CSM thinking I was a star. I had a really good reception with my MA collection. I had a lot of coverage. I had a store that I was interested in buying. But the truth is, at the time there was never a chance I could start doing myself. I wanted to work too. I wanted to be a people-surrounded environment.” said.
The model wears the exterior by Christopher Landman at the 2005 Central St. Martins MA Press Show.
PA images via Getty Images
He later worked around the studio system for 15 years to become head of men’s wear in acne studios. He later joined Burberry as a design director during his time at Christopher Bailey, and between 2017 and 2020 he served as creative director for Swedish Tiger.
During the Covid-19 pandemic, Landman took sabbatical and created the idea of launching a brand. He was awarded a scholarship created by Swedish doctors and author Axel Mante, allowing him to stay at Villa San Michele in Capri, Italy.
“The puzzle I tried to solve for the first year is a way of feeling honest with the product I put out, and it allows customers to feel that integrity,” he said.
“I was not sure if I wanted to work in fashion again because (i) I felt somewhere along the line where I lost contact with the process. I couldn’t identify anything. The price was It was completely out of reach, so my main idea was to be creative and create collections for modern people.
After sorting out his network of suppliers and craftsmen, he began tweaking the image after being able to work together to launch the brand.
“When the collection began, I looked around, but no one was creating images of men for men. I really did show that no one really intellectually or showed their research. We didn’t share it honestly. Lundman then brought together a team of collaborators, including stylist Matthias Carlson and photographer Ben Bieghent, to remind us of a clear brand identity, Landman said: He says so.
“We spent three days together to create this space. For me, part of the creative process is that I always imagine the space. It could be a room or environment, but Then I bury it in people and ideas,” he added.
Exterior from Salon C. Lundman Fall 2025
With the help of Brian Conway, a designer friend of the designer who helped Landman cooperated with Burberry’s Runway Collection over a decade ago, the first collection under Salon C. Landman was in Stockholm in 2023. I was shown to a small group of friends. Creative consultant for Danish home brand Tekla.
The designer said that humor is a big part of Salon C. Landman’s identity, and that it is mostly seen through details and accessories.
The scarf, decorated with glass elements and sea shells, came from the childhood experiences of Landman in treasure hunting on the beach. Meanwhile, those princes and headbands represent his satirical power and form.
I bought its first collection through word of mouth through two Japanese stores, St. Pour homme in Tokyo and HNW in Osaka.
“I connected with Japanese designers who bought their works from me. He was wearing them in Tokyo. After someone saw them, the store reached out. They had quality, proportions, I think I responded to the eccentricity,” Landman said.
Promising pitches in Japanese stores and positive feedback from friends encouraged Landman to bring 12 look collections to Paris in the fall of 2025.
“The first one was very careful and maybe a bit restrained. It was much more classic in proportion, but it was from myself to show that I know what I’m doing. It seemed like I had to get it. Secondly, when the collection was shaped three months before Paris, there was a big push. It was very instinctive. It was a gut sensation I grew up from it,” Landman said.
Exterior from Salon C. Lundman Fall 2025
Instead of the story of seasonal themes, Landmann has been involved in Swedish modernism and Bauhaus architecture, Medici paintings, German artist Joseph Boyce, late American actor Joseph Boyce, gymnasium poses, and German director Werner Draw inspiration from the walls of images that he talks to him, such as Herzog. When he created the Fitzcarard, the boats crossed the hill.
“If that’s difficult, I always look at the image and think that if he can push the boat onto the hill, he should be able to complete the collection,” Landman said. Ta.
Buyers around the world have expressed interest.
Dover Street Market sought an exclusive right to London. Biotop’s creative director Gaku Sakomura is a respected Japanese multi-brand retailer with stores in Tokyo, Osaka and Fukuoka, and says he is attracted by the “clean and intellectual atmosphere” of his collection. Ta. they.
“I haven’t been to Paris for Fashion Week for quite some time. The last time I was doing a pimple show. This season’s slow pace has benefited small brands like us. It brought us. We have already decided to return and book the same showroom for next season,” Landman said.
