Randnoris of the UK McLaren drives during Formula One Australian Grand Prix at Albert Park … more
Xinhua News Agency via Getty Images
McLaren Racing continues to push not only as an F1 team, but also as a major luxury brand.
The UK-based Ligning F1 Constructors Championship-winning team announced a new partnership on Thursday with luxury hearing protection brand Loop. Loop will be partnering with the F1 team for the first time, debuting the McLaren F1 Team X Loop 2 earplugs. This helps protect your hearing in races.
“The partnership with Loop embodies our commitment to performance and our offerings
The team of McLaren co-chief executive Matt Dennington
Race said. “Both Loop earplugs and McLaren Race share their passion
Precision design and this collaboration brings something truly unique to both of us
The team and our fans. ”
The Belgian company is the latest luxury brand to partner with Formula 1 teams. Lululemon recently partnered with Lewis Hamilton, Givenchy and Pierre Gasly, Louis Vuitton is the title partner and Elemis has joined Aston Martin Aramco.
On the McLaren side, this is the latest of many partners signed by the Zak Brown-Run team. The team has formed unique and strategic partnerships, including placing Google Chrome on the team’s rim, a major partnership with OKX, and a MasterCard partnership.
This is the first new loop switch 2 partnership with McLaren Racing in motorsports.
loop
Formula 1 races are known for their loud voices, with peak levels approaching 140 decibels. Consistent exposure to such loud sounds for 3-4 hours can lead to serious hearing loss.
With these earplugs quiet modes, loop technology is designed for quiet recovery, allowing race fans to continue to enjoy the engine’s roaring while preventing hearing loss.
“Dimitri and I have always loved motorsports, so teaming up with McLaren was a perfect moment,” said Loop co-founder Marten Beaudews. “Formula 1 is one of the loudest and most intense environments, and the grandstand can hit more than 110 decibels. The loop fits exactly. McLaren is committed to performance and gives teams all the benefits. We share that mindset.
“That’s why this partnership felt like this natural fit. But this is beyond F1. It’s helping more people manage their sound on their own terms.
McLaren Racing is off to a strong start to the 2025 season, following the 2024 constructor title. The team swept the opening two races this year, with both Randororis and Oscar Piastri winning the race.
