As London- and Switzerland-based designer Martina Wyss celebrates her 10th anniversary, she is looking to investors, mentors and partners to help spread her message of mindful luxury.
Zurich, Switzerland–(Newsfile Corp. – August 13, 2024)–In a world of fashion often centered around luxury, a quiet revolution is underway – a movement away from flashy logos and conspicuous consumption in favor of understated elegance – this is the realm of “mindful luxury.”
Mindful luxury is more than just about appearances. It’s a mindset, a philosophy that values timeless sophistication over fads. It may seem like a recent phenomenon, but its roots run deep, dating back to social change and economic downturns.
One of the driving forces behind this movement is Martina Wyss, a decade-old brand that embodies the essence of quiet, mindful luxury. Founded in 2014 by Martina Wyss, a London- and Switzerland-based designer with a background in fashion accessories, the brand has carved out a unique space for itself in the mindful luxury space.
Inspired by her late grandfather, a humble Swiss shoemaker, Martina Wyss discovered her passion for shoes and accessories at an early age. This family tradition underpins her dedication to craftsmanship and quality, helping to set her brand apart in a trend-driven industry.
Inspired by her Swiss heritage and her experiences in London, Martina brings elegance, simplicity and intelligence to her designs. A commitment to gender equality, human rights and sustainability is reflected not only in her designs but also in the ethos of the brand. As an international team, Martina and her collaborators create exceptional products with timeless design, offering a range of luxury accessories designed to elevate everyday life. These accessories look truly stylish whilst being practical for modern life.
Martina Wyss products are a true expression of craftsmanship and conscious consumption. The brand is proud of its heritage and craftsmanship, and is one of the few brands still making handmade leather goods in the UK and Switzerland. “I love creating products that are long-lasting and timeless,” says Martina. She only produces limited edition products and does not follow a natural pace of seasonal releases.
The brand has gained steady growth and solid brand strength and is currently seeking investors, mentors and potential partners. With a strong brand identity and ethos that it has built over the years, the designers believe that now is the time to invite others to join them on this extraordinary journey of bringing mindful luxury to the world. As Martina Wyss celebrates its 10th anniversary, the brand is gearing up for further expansion into the GCC and European markets. It will also be releasing a limited collection this fall in an art gallery in Switzerland, including home accessories and crafts.
“As a brand rooted in the ethos of Mindful Luxury, I believe in creating timeless pieces that resonate with discerning individuals who value craftsmanship, quality and sustainability. Through my meticulous attention to detail, I aim to inspire a new generation of conscious consumers who appreciate the true value of what they wear and love,” said Martina Wyss.
In a world that often values excess over elegance, Martina Wyss is excited to work with like-minded investors to spread the message of mindful luxury more broadly and take the brand to the next level.
Source: Newsdesk
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