The world’s largest hotel company continues to show that luxury travel is about more than just high threads and service with a smile.
The Luxury Group of Marriott International and Sotheby’s this week announced plans to extend their ongoing partnership on luxury auction experiences into next year. This product is called “Iconic Pieces. Extraordinary Experiences”. First launched earlier this year, the new experience is set to debut in December.
“Our expanded brand partnership with Sotheby’s reflects our shared belief that true luxury combines both the tangible and the intangible,” George Hammer, Marriott’s global head of luxury marketing, said in a statement. said. “We continue to explore the interplay between art and travel through experiences that not only celebrate our audience’s passion, but also encourage a deeper connection and appreciation for the artistry behind it. As this collaboration evolves We’re thrilled to be able to leverage our international presence as we move forward with our diverse expertise across our portfolio to wow our guests with even more dynamic, never-before-seen experiences. Provide. ”
The first two new experiences will each take winning bidders to Europe to pick up incredibly rare items.
“Geneva Grandmasters: A Watchmaking Adventure Curated by The Ritz-Carlton” will be auctioned as part of the Sotheby’s Important Watches sale on December 6th. This is the first time a Marriott experience will be offered via live auction. The service includes a horology (science of timekeeping) experience at The Ritz-Carlton Hotel de la Paix in Geneva, led by experts from watch brand Girard-Perregaux. The experience includes a hands-on workshop with a watchmaker, the opportunity to purchase a limited edition watch, and a private culinary experience at Villa Girard-Perregaux in La Chaux-de-Fonds (ancestral home of the Girard-Perregaux brand). Included.
Online bidding for the next experience, “Taste of France: A Gourmet Journey Curated by The Luxury Collection,” is now being accepted until December 10th. The winning bidder for the French Cuisine Experience will enjoy a stay at the Prince de Galles, a Luxury Collection Hotel, Paris. The winner will also be offered several gastronomic journeys, including a guided day trip to Champagne and afternoon tea with renowned artist and chef Laila Gohar.
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“This collaboration represents a unique blend of Sotheby’s expertise in curating exceptional luxury collections and the luxury group’s unparalleled approach to hospitality,” said Eleonore Dethier, head of global partnerships at Sotheby’s, in a statement. ” “We are thrilled to showcase these experiences at the New York Luxury Sale, which celebrates the pinnacle of hospitality, craftsmanship and savoir-faire, while also creating unforgettable moments for our guests that go beyond traditional luxury. I will.”
If you don’t get either of these two experiences, don’t worry. Additional opportunities between Marriott and Sotheby’s are expected to be announced in 2025.
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