By Daniel Langer
I never had as many discussions in boardrooms of luxury brands as over the last months, from Florence to Paris, from Shanghai to Singapore, from Los Angeles to New York City and Qatar to Dubai.
This indicates that a seismic shift is underway for luxury brands across categories. The industry that once thrived on exclusivity and product superiority now finds itself at a critical juncture, where purpose and meaning have become the new currencies of value.
Even for clients who buy brands like Rolls-Royce, Hermès, or Audemars Piguet, the product is a given.
Misson-critical marketing
What is much more critical is the storytelling, the client experience and hyper-personalization. This transformation is not just a trend but reflects a fundamental reimagining of what luxury represents in the 21st century.
For decades, luxury brands have built their fortunes on the foundation of exceptional craftsmanship, heritage and the allure of scarcity. These pillars have served the industry well, creating a world where owning a particular handbag or timepiece was the ultimate symbol of status and refinement.
However, as we venture towards the 2030s, it’s becoming increasingly clear that this product-centric approach is no longer sufficient to capture the hearts and wallets of the next generation of luxury consumers.
The driving force behind this paradigm shift is the emergence of millennials and Gen Z as the primary growth engines of the luxury market. These younger generations approach luxury with a fundamentally different mindset than their predecessors.
For them, luxury is not an end in itself but a means of self-expression, a way to align their personal values with their purchasing decisions. They seek brands that offer more than just exquisite products. They demand brands that resonate deeply and authentically on an emotional and cultural level.
This evolution in consumer expectations has profound implications for luxury brands. It’s no longer enough to create beautiful objects.
If I opt for a luxury brand, quality is the core expectation. Instead these objects (or services) must now be imbued with purpose and meaning. Brands must define their brand stories beyond the product, touching on broader values.
As a result, a luxury item becomes an expression of these larger stories, a tangible representation of the client’s values and aspirations. Technology is playing a pivotal role in this transformation, reshaping how luxury brands communicate and engage with their audience.
Platforms like TikTok and Instagram have become cultural platforms where trends and identities are forged in real-time on a global scale. Luxury brands must navigate this digital landscape with agility and authenticity, adapting their messaging to resonate with an audience that is more connected and informed than ever before.
And the two major shortcomings I see for most luxury brands: storytelling that is not precise enough and lacks client-centricity and failure to connect with clients on social media.
Purpose-driven engagement
The concept of luxury itself is expanding beyond traditional categories. While fashion, jewelry, and automobiles remain important, experiences have become equally, if not more, valuable to the modern luxury consumer.
From bespoke travel adventures to exclusive wellness offers, often with social components like Remedy Place, the intangible has become as coveted as the tangible. This shift requires luxury brands to think holistically about their offerings, creating ecosystems of products and experiences that cater to the multifaceted desires of their clients.
To be relevant in this new era, luxury brands must prioritize purpose-driven engagement. This means placing the client at the center of every decision, from product design to marketing strategies.
It’s about creating experiences that inspire loyalty not through exclusivity alone, but through meaningful connections and shared values. Brands must become storytellers, captivating their audience on multiple levels.
Creativity and innovation will be key in this transition. Luxury brands must embrace new technologies and methodologies to create products and experiences that are not only beautiful and well-crafted but also surprising, personal and engaging.
Luxury of tomorrow
The evolution from product to purpose also necessitates a reevaluation of how luxury brands measure success. While financial metrics will always be important, brands must also consider their impact on society.
The most successful luxury brands of the future will be those that can balance profitability with creating cultural capital, creating extreme value for all stakeholders. As we look to the future, it’s clear that the luxury industry is entering a new era—one where purpose and meaning are the ultimate differentiators.
The transition is challenging as most companies are structured around the product (4 P philosophy) and not the client (see my 4E of luxury framework). Hence, to be successful in the future, brands have to embrace a different, radically client-centric approach.
The call to action for luxury brands is clear: Invest in a recalibration of your brand storytelling and reinvent your value creation system with clients at the center. Ensure that your products and experiences are not just beautiful and exclusive, but meaningful, impactful and mindblowing.
And above all, remember that in the luxury of tomorrow, purpose and cultural capital are the new currencies. The brands that recognize and act on this today will be the leaders of tomorrow’s luxury landscape.
Those who don’t will decline sharply.
Luxury Unfiltered is a weekly column by Daniel Langer. He is the CEO of Équité, a global luxury strategy and creative brand activation firm, where he is the advisor to some of the most iconic luxury brands. He is recognized as a global top-five luxury key opinion leader. He serves as the executive professor of luxury strategy and pricing at Pepperdine University in Malibu and as a professor of luxury at New York University, New York. Dr. Langer has authored best-selling books on luxury management in English and Chinese and is a respected global keynote speaker.
Dr. Langer conducts masterclass management training on various luxury topics around the world. As a luxury expert featured on Bloomberg TV, Financial Times, The New York Times, Forbes, The Economist and others, Mr. Langer holds an MBA and a Ph.D. in luxury management and has received education from Harvard Business School. Follow him on LinkedIn and Instagram, and listen to his Future of Luxury Podcast.
{“ct”:”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”,”iv”:”c5206fce9c6d0a346337732fe611a486″,”s”:”a3358f13604c31c7″}
